The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the Government of Ras Al Khaimah. Its purpose is to develop and promote the emirate's tourism offering and infrastructure, both domestically and abroad.

Mission

In order to achieve target growth of one million visitors by the end of 2018, the authority aims establish Ras Al Khaimah as a compelling destination for leisure and business travel, create sustainable investment opportunities and enhance the quality of life for its residents. In order to achieve its goals, RAK TDA has a government mandate to license, regulate and monitor the emirate's tourism and hospitality industry.

Activities

RAKTDA promotes the emirate’s tourism products and services through a wide range of activities, including research and analysis of current tourism trends and future projects; representation of the destination at travel shows; educating travel professionals on Ras Al Khaimah’s attractions through workshops, roadshows and training programmes; coordinating and implementing joint initiatives and co-marketing opportunities with industry partners; branding and marketing strategies to encourage tourism and investment into the emirate; media and consumer campaigns and promotions; and hosting sporting, cultural, trade and CSR events.

Chief Executive

* Raki Phillips is the current

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of RAKTDA. *

Haitham Mattar Haitham Mattar is a Lebanese-American business executive and former CEO of the Ras Al Khaimah Tourism Development Authority. where he successfully repositioned Ras Al Khaimah to become one of the fastest growing destinations in the world, exceed ...

(2015 - 2019)

External links

Official Site

References

{{tourism-stub Tourism in the United Arab Emirates Tourism agencies Government agencies established in 2011 Organisations based in the Emirate of Ras Al Khaimah 2011 establishments in the United Arab Emirates