Rare Beauty is an

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

company founded and owned by Selena Gomez. Inspired by her third studio album, '' Rare'' (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing

mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental health ...

initiatives and education. Rare Beauty launched on September 3, 2020, exclusively through their official website and in

Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...

stores in

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. Since then, it has been made available to countries in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

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, and the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

. A percentage of all sales are donated to the Rare Beauty Impact Fund, which is a part of their "commitment to give people access to the resources they need to support their mental health."

History

Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez. On February 4, 2020, she formally announced her company on social media. In its accompanying video, Gomez revealed that she's been working on the cosmetics line for the last two years, and that she "found the right partners and the right team — we now have 28 amazing people that are working for the brand." On the new venture, Gomez explained that Rare Beauty would encompass an entire lifestyle, and that it "isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.” In an interview with ''Allure'', Gomez stated that "beauty doesn’t have to be defined by a like or a comment, or your body. We were always under the notion that this was going to be also about mental health and creating a safe place for people to connect." She also emphasized that her "main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today", motivated by the "pressure on us to be “perfect”. In August 2020, Gomez revealed on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

that Rare Beauty would be launching on September 3 on its official website and in

stores across North America. Its original included 48 shades of foundation, matte lip creams, eyebrow definers, liquid blush, and

lip balm Lip balm or lip salve is a wax-like substance applied topically to the lips to moisturize and relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lan ...

s. The cruelty-free and

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

products were packaged with recyclable materials certified by the

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(FSC), and was printed with water-based ink. As the company grew, Rare Beauty expanded its markets to the

, and

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. In February 2022, the company launched in the

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exclusively through Space.NK. Going viral on TikTok, the Rare Beauty blush has made a significant impact on the brands imaging, some even say the product is "too pigmented." As apart of her commitment to mental health awareness and education, Gomez created the Rare Impact Fund to help "young people gain access to mental health resources", and is committed to raise

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

100 million over the next ten years. To achieve that goal, a percentage of all Rare Beauty sales, along with "philanthropic foundations, corporate partners, and individuals in our community" will be donated towards the fund. In its first year, the non-profit affiliate provided $1.2 million in grants to eight mental health and education-focused organizations, including the Yale Center for Emotional Intelligence and Didi Hirsch Mental Health Services. For

Mental Health Awareness Month Mental Health Awareness Month (also referred to as "Mental Health Month") has been observed in May in the United States since 1949. The month is observed with media, local events, and film screenings. Mental Health Awareness Month began in the Unit ...

, Rare Beauty launched its first GoFundMe campaign and pledged to match $200,000 of donations. The company also launched an education and advocacy initiative called Mental Health 101, which is "dedicated to supporting mental health education and encouraging financial support for more mental health services in educational services."

Inclusivity

Rare Beauty aims to be inclusive by offering a diverse range of 48 foundation and concealer shades. The packaging is also made to be easy to use by people with disabilities with a sphere shape at the top of the applicators which prove to be disability-friendly.

Awards and nominations

Rare Impact by Rare Beauty Awards

Other accolades

Listicles

Notes

References

External links

* {{Selena Gomez Cosmetics brands Organizations established in 2019 Selena Gomez