''Ranger Rick'', originally ''Ranger Rick's Nature Magazine'', is a children's nature magazine that is published by the United States
National Wildlife Federation
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States, with over six million members and supporters, and 51 state and territorial affiliated organizations (i ...
(NWF).
[Kenneth B. Kidd, ''Wild things: children's culture and ecocriticism'' (Wayne State University Press, 2004)] The magazine offers feature articles and activities for children ages eight and up to spark their interest in the outdoors and encourage them to become more actively involved in protecting the environment.
The magazine's primary intention is to instill a passion for nature and promote activity outdoors. NWF also publishes two companion magazines, ''Ranger Rick Jr.'', which is aimed at ages four to eight, and ''Ranger Rick Cub'', which is aimed at kids zero to four years old.
History
In 1959, John Ashley "Ash" Brownridge (1917–2015), under the
pseudonym
A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...
John A. Morris, wrote the book ''The Adventures of Rick Raccoon'', starring an
anthropomorphic
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to ...
raccoon
The raccoon ( or , ''Procyon lotor''), sometimes called the North American, northern or common raccoon (also spelled racoon) to distinguish it from Procyonina, other species of raccoon, is a mammal native to North America. It is the largest ...
named Rick and his friends in the Deep Green Wood. After seeing a book a colleague sent from Japan that featured a
tanuki, he was inspired to create a book to teach children the value of
conservation. Two years later, in 1960, he wrote another book entitled ''Ranger Rick and the Great Forest Fire''. Then, in January 1967, the first issue of ''Ranger Rick's Nature Magazine'' was published. The magazine was so popular that by 1972, NWF's membership had tripled.
The first illustrator of the magazine was painter
Lorin Thompson, who drew the characters in a realistic yet expressive manner. In 1982, he was replaced by Alton Langford, who redesigned the existing characters and introduced new characters Scarlett Fox and Boomer Badger. In 1999,
Robby Gilbert took over as the new illustrator, coinciding with the magazine's shift from short stories to comic strips. In 2009, British company TheCharacterShop became the new illustrators, rendering the comics as three-dimensional images. In 2016, TheCharacterShop, under the direction of
Parker Jacobs, gave the comics a new two-dimensional cartoony style.
Characters
Numerous characters have appeared in the magazine series. The current main three characters from the magazine's monthly comics are as follows:
*Ranger Rick is a
raccoon
The raccoon ( or , ''Procyon lotor''), sometimes called the North American, northern or common raccoon (also spelled racoon) to distinguish it from Procyonina, other species of raccoon, is a mammal native to North America. It is the largest ...
that serves as the
park ranger
A ranger, park ranger, park warden, field ranger, or forest ranger is a person entrusted with protecting and preserving parklands and Protected area, protected areas – private, national, state, provincial, or local parks. Their duties include ( ...
and leader of Deep Green Wood. He was first portrayed extinguishing a forest fire in the first issue.
He and his friends have many adventures together (as depicted in the magazine's regularly featured cartoon and fiction stories) and always look for new ways to help preserve the environment.
*Scarlett Fox is an
American red fox
The American red fox (''Vulpes vulpes fulva'') is a North American subspecies of the red fox. It is the largest of the true foxes and one of the most widely distributed members of the Order (biology), order Carnivora, occurring in North America. ...
that wears a red
neckerchief
A neckerchief (from ''neck'' (n.) + ''kerchief''), also kerchief, scarf, and bandana, is a type of neckwear associated with those working or living outdoors, including farm labourers, cowboys and sailors. It is most commonly still seen today in ...
(formerly with her initials on it). Coming from the lower
Appalachian Mountains
The Appalachian Mountains, often called the Appalachians, are a mountain range in eastern to northeastern North America. The term "Appalachian" refers to several different regions associated with the mountain range, and its surrounding terrain ...
in her debut in 1983, she was portrayed with a Southern accent, which was soon dropped. As with many depictions of
foxes in popular culture, she is cunning and quick-witted, leading her own advice column called "Ask Scarlett" in the 1990s and from 2018 onward. As Ranger Rick's deputy, she can take command of a situation in an instant.
*Boomer Badger is an arrogant
American badger who first appeared in 1984. He prefers to lay around and play games rather than take care of the environment, although he usually learns a lesson by the end of the story. He is shown in modern issues to love electronic devices.
Publication information
''Ranger Rick'' has a circulation of 525,000, and an estimated 200,000 more children are exposed to the magazine via passed along copies.
The magazine is published ten times a year by the National Wildlife Federation.
[National Science Resources Center (U.S.), Resources for teaching elementary school science (National Academies Press, 1996)] The headquarters is in
Reston, Virginia
Reston is a census-designated place in Fairfax County, Virginia, United States, and a principal city of both Northern Virginia and the Washington metropolitan area. As of the 2020 U.S. census, Reston's population was 63,226.
Founded in 1964, Rest ...
.
The magazine uses an environmentally friendly processed paper, which is composed of consumer waste (about 30%) and is absent of chlorine.
[Quad, "Ranger Rick is printed.," Ranger Rick 43, no. 5 (May 2009): 2.] Vegetable oils largely make up the magazine's actual ink.
Features
Each issue includes nonfiction articles about various environmental and animal topics, fictional story-like articles, and color photography throughout.
Also included in the magazine are activities such as nature-themed games, activities that get children to actively learn more about their environment, riddles, and jokes.
Most of the pages of the magazine feature multi-page photo stories of animals in their natural habitats. There are also illustrated stories, games, riddles, nature news, poetry, contests, and other features and columns. Ranger Rick, a
raccoon
The raccoon ( or , ''Procyon lotor''), sometimes called the North American, northern or common raccoon (also spelled racoon) to distinguish it from Procyonina, other species of raccoon, is a mammal native to North America. It is the largest ...
park ranger
A ranger, park ranger, park warden, field ranger, or forest ranger is a person entrusted with protecting and preserving parklands and Protected area, protected areas – private, national, state, provincial, or local parks. Their duties include ( ...
, is the title character in the longstanding magazine feature ''Ranger Rick Adventures'' (originally ''Ranger Rick and his Friends'', then ''Adventures of Ranger Rick''): an illustrated short story depicting Ranger Rick and his compatriots from Deep Green Wood exploring the world, often encountering threats to wildlife and environmental problems. Rick or any one of his friends, including Scarlett Fox, his deputy, and Boomer Badger always finds a solution to whatever problem they encounter, thus encouraging children to do their part to protect the natural environment.
''Ranger Rick'' magazines have featured a variety of adventure stories tackling various subjects, such as the hazards of fishing lines at sea or invasive species in the Everglades.
''Ranger Rick'' is sometimes incorporated in elementary science classrooms to enhance the interest of environmental
conservation in young children.
21st century modifications
Because technology had greatly influenced and impacted the lives of children, ''Ranger Rick'' magazine made modifications in order to appeal to those becoming increasingly distant to outdoor exploration.
To inspire a new generation of conservationists, attracting young readers seemed essential to a magazine promoting environmental awareness and preservation efforts. ''Ranger Rick'' made changes within its content
to appeal to a changed generation of children, for profit and the future of conservation efforts. It reduced the amount of
narrative
A narrative, story, or tale is any account of a series of related events or experiences, whether non-fictional (memoir, biography, news report, documentary, travel literature, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller ...
, replacing most with more visually engaging elements.
Ranger Rick himself transformed from a somewhat realistic representation to a stylized cartoon figure.
Layout changes included placing the text and titles in locations more likely to attract readers.
''Ranger Rick Jr.''
''Ranger Rick Jr.'' was a magazine for children ages four to seven.
[FAQs About Ranger Rick Jr. Magazine](_blank)
/ref> It had its origins in ''Your Big Backyard'', a magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
aimed at preschoolers and kids ages three to seven. It was established in 1979 as a sister publication to ''Ranger Rick'' and '' Wild Animal Baby'', both published by the National Wildlife Federation
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States, with over six million members and supporters, and 51 state and territorial affiliated organizations (i ...
. The bulk of the magazine consisted of children's activities.
The name of the magazine was changed to ''Big Backyard'' in September 2011. In December 2012, NWF merged ''Wild Animal Baby'' and ''Big Backyard'' to create a new magazine for children ages four to seven, called ''Ranger Rick, Jr.''.
Adaptations
Ranger Rick's debut on television started with an animated television commercial during the early 1970s. A stop-motion
Stop-motion (also known as stop frame animation) is an animation, animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appe ...
-live-action
Live action is a form of cinematography or videography that uses photography instead of animation. Some works combine live action with animation to create a live-action animated feature film. Live action is used to define film, video games or ...
special was aired during the 1980s on PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
. In 2021, Red Rock Films announced a partnership with the National Wildlife Federation and Bix Pix Entertainment to develop a new streaming series based on Ranger Rick's adventures.[Bix Pix Entertainment]
References
External links
*{{Official website, https://rangerrick.org/
Children's magazines published in the United States
Badgers in popular culture
Monthly magazines published in the United States
Magazines established in 1967
Magazines published in Virginia
1967 comics debuts
Educational comics
Comics about anthropomorphic raccoons
Male characters in comics
Fictional park rangers
Comics about anthropomorphic foxes
Comics about anthropomorphic badgers
Comics set in forests
Comics about talking animals
Comics characters introduced in 1967