Rampage is the official

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

of the

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Greater Los Angeles area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West ...

of the

National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...

(NFL). Introduced in July 2010, he is an

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to ...

ram Ram, ram, or RAM most commonly refers to: * A male sheep * Random-access memory, computer memory * Ram Trucks, US, since 2009 ** List of vehicles named Dodge Ram, trucks and vans ** Ram Pickup, produced by Ram Trucks Ram, ram, or RAM may also ref ...

who wears a Rams uniform. He wears the number one (#1).

Background

Rampage stands 6'1" and tips the scales at 200 lbs. He can often be found roaming the sidelines of home games at the

SoFi Stadium SoFi Stadium ( ) is a domed multi-purpose stadium in Inglewood, California, U.S., a suburb of Los Angeles. SoFi occupies the former site of the Hollywood Park Racetrack and neighbors the Kia Forum and Intuit Dome. Opened in September 2020, the ...

. Although a ram, he is known for his friendly demeanor and childlike antics. Home and opposing fans tend to find Rampage both friendly and approachable. When not at games, Rampage is typically found taking part in various initiatives across

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

Naming Rampage

His name was selected by fans (while the team was still based in St. Louis) who voted in an online mascot-naming contest; "Rampage" was officially announced as the winning name at the St. Louis Zoo's south entrance on July 26, 2010. More than 1,000 names were submitted for the mascot. The top vote receivers were Rampage, Archie, Ramsey, Rammer, and Rush, respectively. The person who submitted the winning name won a suite at a Rams game for themselves and fifteen friends, a Ram's jersey, and a two hundred dollar gift card to the Official Rams online store. The winning name was submitted by Chris Shaffer. The Shaffer family was present for the unveiling of Rampage at the St. Louis Zoo.

Rationale

According to Kevin Demoff, the Rams' current executive-vice president of football operations, Rampage "has the coating of a stuffed animal, but the build of a superhero." Ram's ownership says that Rampage will make around 300 appearances a year from games to charity events and parties. Demoff says, "The organization decided to add a mascot to build game day entertainment and to make more involvement possible in the community." The team's plan is to have Rampage be part of the rebirth process of the team and to help bring the team a more distinguishable identity.

Previous Mascots

Since the Rams started out as an organization in 1937, they have called three cities home. Their club has been based in

Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...

, and

St. Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...

before returning to Los Angeles in 2016. In their 73 years of existence and their three home cities, they have only ever had one mascot before 2010. The mascot was a furry creature that resembled a rat more than anything and was named Ramster in the mid-1990s. The fans, however, did not take to Ramster and he was terminated in 1996.

Accolades

* 1x Super Bowl champion (

Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 NFL season, 2021 season. The National Football Conference (NFC) champion 2021 Los Angeles Rams season, Los Angeles ...

) * 7x NFL

Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...

Mascot * 2x NFC Champion On July 22, 2010, Rampage threw the ceremonial first pitch at the

St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Centra ...

baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...

game at

Busch Stadium Busch Stadium (also referred to informally as "New Busch Stadium" or "Busch Stadium III") is a baseball stadium located in St. Louis, Missouri. It is the home of Major League Baseball's St. Louis Cardinals. It has a seating capacity of 44,383, ...

Performers

* Clint McComb (2010 - 2017) * Alex Floch (2018 - 2023)

References

{{NFL mascots Fictional sheep Anthropomorphic sheep Los Angeles Rams NFL mascots Sheep mascots Mascots introduced in 2010