Rafael Serrano on:
[Wikipedia]
[Google]
[Amazon]
Rafael Serrano Quevedo is a Spanish businessman and investor.
As CEO of Prime Investors Capital (PIC), Serrano purchased a 250-year lease to Admiralty Arch from the UK Government in 2012, transforming it into a 5-star hotel, luxury residences, and a private members' club.
In August 2013, PIC was granted full planning permission by Westminster City Council to restore and convert Admiralty Arch into a 100-room luxury hotel, private residences and private members' club. The restoration of Admiralty Arch remain fully ongoing. Prime Investors Capital and Rafael Serrano won the bid and led the transformation and restoration of the iconic British landmark into the new and only Waldorf Astoria Hotel and Residences.
Rafael Serrano started his career in 1991 as an investment banker at JP Morgan, first in the City and then in Wall Street, New York.
In 2009, Serrano became the Founder and CEO of Prime Investors Capital (PIC) Limited, an investment management company focusing on Finance, Private Equity and Property. Prime Investors Capital was responsible for the origination, funding and development of the BVLGARI Hotel and Residences in Knightsbridge, which at the time of its opening in 2012 was the most expensive hotel in London.
In October 2012, Prime Investors Capital led a UK-based team of 20 British companies to secure a bid to purchase a 250-year lease of Admiralty Arch from the UK Government, with plans to restore the Grade I listed building and create a hotel that preserves its historic design. Serrano purchased the 250-year lease of 
Admiralty Arch is the first major building to be sold by the Government, as part of austerity measures to rationalise their property portfolio and raise funds for the Exchequer. Originally designed by
Career
Rafael Serrano started his career in 1991 as an investment banker at JP Morgan, first in the City and then in Wall Street, New York.
In 2009, Serrano became the Founder and CEO of Prime Investors Capital (PIC) Limited, an investment management company focusing on Finance, Private Equity and Property. Prime Investors Capital was responsible for the origination, funding and development of the BVLGARI Hotel and Residences in Knightsbridge, which at the time of its opening in 2012 was the most expensive hotel in London.
In October 2012, Prime Investors Capital led a UK-based team of 20 British companies to secure a bid to purchase a 250-year lease of Admiralty Arch from the UK Government, with plans to restore the Grade I listed building and create a hotel that preserves its historic design. Serrano purchased the 250-year lease of Admiralty Arch
The Admiralty Arch is a historic landmark building in London, providing road and pedestrian access between The Mall, London, The Mall, which extends to the southwest, and Trafalgar Square to the northeast. Commissioned by King Edward VII in mem ...
from the UK Government in October 2012.
Admiralty Arch is the first major building to be sold by the Government, as part of austerity measures to rationalise their property portfolio and raise funds for the Exchequer. Originally designed by Sir Aston Webb
Sir Aston Webb, (22 May 1849 – 21 August 1930) was a British architect who designed the principal facade of Buckingham Palace and the main building of the Victoria and Albert Museum, among other major works around England, many of them in par ...
and built by John Mowlen & Co in 1912 in memory of Queen Victoria
Victoria (Alexandrina Victoria; 24 May 1819 – 22 January 1901) was Queen of the United Kingdom of Great Britain and Ireland from 20 June 1837 until Death and state funeral of Queen Victoria, her death in January 1901. Her reign of 63 year ...
, the building has been the recent home of the Cabinet Office. It was previously the address of the First Sea Lord and high-ranking naval officers.
In November 2012, Serrano was named in the top 1000 most influential Londoners by the Evening Standard newspaper.
In May 2020, Serrano supported the London Taxi Drivers Association
London is the capital and largest city of both England and the United Kingdom, with a population of in . Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thame ...
's efforts offering taxi services to local health centres and key workers during the COVID-19 pandemic.
References
External links
* https://primeinvestors.com/our-team/ Information about Serrano on the Prime Investors Capital website {{DEFAULTSORT:Serrano, Rafael Living people Spanish financiers Businesspeople from Madrid Year of birth missing (living people)