Radio 10 (formerly : ''Radio 10 Gold'' and ''Radio 10 FM'') is a Dutch commercial
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
that mostly focuses on songs from the 1970s to 2000s, with a moderate amount of mid-1960s' and 2010s' hits. It is one of the oldest, still remaining, commercial radio stations of the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
.
History
''Radio 10'' 1988-1990
On 4 April 1988, the station started broadcasting under the same name ''Radio 10''. Radio 10 was an initiative of former
VARA DJ Jeroen Soer. Commercial radio in the Netherlands was still not allowed, but they bypassed that with the so-called U-turn construction, using the possibility that commercial stations from abroad were allowed on the Dutch cable and Radio 10 passed the Amsterdam-made programs via satellite to
Italy
Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
. Radio 10 was officially an Italian station of the company Rete Zero, with an FM frequency (105 FM) in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
. This was allowed under the law, applying to satellite and cable broadcasts. Via an uplink station in Belgium by the subscriber television channel
FilmNet the signal was sent to the Dutch cable networks. With this construction, there were some Italian jingles heard on the station. Disc jockeys from the very beginning have included
Ferry Maat,
Adam Curry
Adam Clark Curry (born September 3, 1964) is an American podcaster, announcer, Internet entrepreneur and media personality, known for his stint as a VJ on MTV and being one of the first celebrities to personally create and administer Web sites ...
,
Daniël Dekker
Daniël Dekker (born Henk Bakhuizen on 8 April 1960 in Amsterdam) is a Dutch disc jockey and radio host. In 1980 Dekker began his radio career on Decibel Radio before working for 3FM and Radio 2.
Between 2010 and 2013 he was the Dutch comment ...
,
Peter Rijsenbrij, Jeroen Soer and
Roderick Veelo.
''Radio 10 Gold'' rebranding, takeover by Arcade
On 15 August 1990 the station was taken over by the Arcade Group and the name was changed to Radio 10 Gold. The main theme of the new station was "oldies", which formerly Radio 10 had success with on Sundays. Dutch commercial radio was now permitted and Radio 10 transmitted to the north of the Netherlands through a so-called "residual frequency". These are frequencies that were not, or not yet, in use by public broadcasting. In 1994 Gold Radio 10 MW was assigned the 675 kHz. frequency. The Arcade group expanded its activities in this period with the stations
Concert Radio (classical) and
Power FM
Capital South Coast was a regional radio station owned by operated by Global Radio as part of the Capital (radio network), Capital radio network. It broadcast to Hampshire from studios in Segensworth, Fareham. In 2019, Capital South Coast was r ...
(youth station).
During the 90s Radio 10 Gold broadcast on 675 kHz medium wave from a high powered transmitter. It could be heard in many places in the UK and the rest of Europe, particularly at night. However it had to give up the frequency to Arrow Classic Rock, which only used that frequency for a short while. Radio 10 Gold then broadcast on 1395 kHz but not for long. They then used 1008 kHz, again only for a short while, before getting the frequency of 828 kHz. This was not as powerful as 675 or 1008 kHz.
Broadcasting on FM 103; Name change into ''Radio 10 FM'' and Talpa
In 1998 publisher took
Wegener's entertainment company Arcade over, which belonged Radio 10 Gold. On January 1, 1999, received a Gold Radio 10 FM frequency -the 103 MHz and later that year the name was changed to Radio 10 FM. Within the program were later hits a more prominent place than before. Partly for this reason that the slogan used to date "De grootste hits aller tijden" (English: ''The greatest hits of all time''). The other two stations of Arcade were divested.

In February 2003 Talpa Radio International brought an enterprise of
John de Mol
Johannes Hendrikus Hubert "John" de Mol Jr. is a Dutch media proprietor. De Mol is one of the men behind production companies Endemol and Talpa Network, Talpa. He created the reality television formats ''Big Brother (franchise), Big Brother' ...
, Radio 10 FM. Some sources claim that already Talpa's intention was to change the name back, but there is no further support available. Among the innovations that went through the station, included the return of Ferry Maat and strengthening by
Bart van Leeuwen. A revised program and a new logo seen on May 5 that year was born.
The greatest challenge facing the organization has faced that period, was to maintain the FM frequency. FM means a greater range of listeners than AM (medium wave) and thus higher advertising revenues. To no avail: just a few weeks after the start of the innovations Talpa lost "103 FM" (aka lot A3) on
Sky Radio
Sky Radio is a Dutch commercial radio station playing non-stop Adult Contemporary pop music, owned by Talpa Holding. The target audience is men and women between 25 and 54 years of age. It is programmed according to the AC format (any popular so ...
during the auction of terrestrial frequencies to it on June 1 started using for "Radio 103" . With the loss of the FM Radio frequency was 10 acute financial problems. Initially there was talk of Sky Radio transmitter and employees of Talpa over would take, but the merger fell through.
Return to ''Gold'', AM frequencies and RTL
After the disappearance on the FM frequencies and the failed deal with Sky Radio Ltd., Talpa had substantial cut in the workforce and Radio 10 was forced to move into the studios of sister station
Noordzee FM. Exactly a month after the loss of 103 FM could Talpa Radio 10 ("gold" instead of "FM") hire an AM frequency of the former owner. Radio 10 Gold would use this wavelength until 1 August 2004.
In June 2004
Talpa Radio
Talpa Radio (formerly: ''538 Group'' and ''Sky Radio Group'') is a radio company of ''Talpa Network'', in which various radio and television activities are housed.
History
The company started in 2002 when John de Mol Jr. bought '' Noordzee FM' ...
knew license for AM 1008 kHz, 298 m from Radio London to take over and to receive from the end of July 2004 was Radio 10 Gold in the Netherlands and abroad at this wavelength. Additionally sent Radio 10 Gold via cable and now also via the
internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
and
ASTRA (satellite)
Astra is the brand name for a number of geostationary communication satellites, both individually and as a group, which are owned and operated by SES, a global satellite operator based in Betzdorf, in eastern Luxembourg. The name is also u ...
.

In December 2005 Radio 10 Gold aired for the first time the
Top 4000 on the occasion of the 40th anniversary of the Dutch Top 40 and possibly as a result of the success of the Top 2000 Radio 2. The list has since a permanent place gotten into programming in December. The station was in 2005 the
Marconi Award for best radio station because, despite the lack of an FM frequency has ever large numbers of listeners are able to bind.
In 2006 and 2007 included the following DJs connected to the station:
Jos van Heerden, Peter Holland,
Peter Rijsenbrij and
Thorvald de Geus
Thorvald is from the ''Old Norse'' name ''Þórvaldr'', which means "Thor's ruler". Despite this pagan origin, the name survived the conversion of Scandinavians to Christianity and remains popular up to the present.
Thorvald may refer to:
* Thorv ...
. In 2005 also was
Albert Verlinde attracted to a show section. The station lost in this period Dave Donkervoort to
100% NL and weatherman
Jan Visser in cuts, while
Tom Mulder had to thank for health reasons.
Not long after the departure of the weatherman several employees had left the company, Talpa there on 5 March 2007 announced to have to cut back considerably. A combination of high costs for the use of the frequency and disappointing advertising revenues brought the mother company to these procedures. Again, the transmitter had to switch to more recent music, hoping to attract more advertisers, but also make room for hours of non-stop music to reduce costs. In mid-2007 Talpa sold a sister station of Radio 10 (
538
Year 538 ( DXXXVIII) was a common year starting on Friday of the Julian calendar. At the time, it was known as the Year of the Consulship of Iohannes without colleague (or, less frequently, year 1291 ''Ab urbe condita''). The denomination 538 ...
) to
RTL Nederland
RTL Nederland is a Dutch Mass media, media network, a subsidiary of RTL Group. The media company is located in Hilversum, although the licences of its Television station, TV stations are issued in Luxembourg.
History Early years
The history ...
and they even decided to waive the AM frequency, by selling it to
GrootNieuwsMedia BV. At that time the station was only listen through cable, Internet, satellite and DVB-T (coded only to subscribers of KPN's Digitenne), although Talpa also experimented briefly with
FMeXtra
FMeXtra is a deprecated in-band on-channel digital radio broadcasting technology created by Digital Radio Express. It was intended to allow a second all-digital signal to be simulcast with an existing analog FM radio station, offering a less noisy ...
, a technique that uses the remaining capacity on the FM band.
On 5 January 2010 it was announced that Radio 10 Gold had been sold to
RTL Nederland
RTL Nederland is a Dutch Mass media, media network, a subsidiary of RTL Group. The media company is located in Hilversum, although the licences of its Television station, TV stations are issued in Luxembourg.
History Early years
The history ...
, which planned her one of the vacant FM frequencies of
Arrow Classic Rock assign. In mid-October of that year, however, opted for an AM frequency: 828 kHz. The station had been owned, since 2003, by Talpa Radio.
John de Mol
Johannes Hendrikus Hubert "John" de Mol Jr. is a Dutch media proprietor. De Mol is one of the men behind production companies Endemol and Talpa Network, Talpa. He created the reality television formats ''Big Brother (franchise), Big Brother' ...
is also a shareholder of RTL Nederland. RTL also drew up future plans for Radio 10 Gold to use one of the vacant FM frequencies of Arrow Classic Rock but the Dutch authorities did not allow Radio 10 Gold to do this and gave the station permission to broadcast on AM 828 kHz instead. This replaced sister stations
Radio 538
Radio 538 () is a Dutch commercial radio station established in Hilversum, Netherlands, in 1992. It is the second-most listened to radio station in the Netherlands. The name “Radio 538” refers to the wavelength on which Radio Veronica broadc ...
and
SLAM!FM
SLAM! (Sound Lifestyle And More, stylized as ►SLAM! and previously SLAM!FM) is a Dutch commercial national radio station that plays current-based rhythmic and dance hits. SLAM! has a strong commitment in breaking new dance music. The playlist a ...
who now broadcasts on new frequencies. From 1 January 2012, John de Mol was obliged to say goodbye to the
RTL Group
RTL Group S.A. ("Radio Télévision Luxembourg") is a Luxembourg-based international media conglomerate, with another corporate office in Cologne, Germany. The company operates 56 television channels and 36 radio stations in Germany, France an ...
withdrawal from the merger, but the wavelength if they continue to use. This was in connection with the termination of the collaboration between John de Mol and RTL due to the acquisition of SBS in 2011.
''Radio 10'', the return on FM
On 2 August 2013, Radio 10 Gold returned on the FM band nationally as ''Radio 10'' after a deal between the
Talpa and
Radiocorp was made. RadioCorp, the company behind radio station
100% NL, got the airwave frequency package A7 plot allotted. On this plot sent to 11 March 2009
Arrow Classic Rock out. Radio 10 Gold was among the
538 Group, which is owned by
Talpa Media
Talpa Network is a Dutch media conglomerate created by John de Mol Jr. in 2017.
History
Talpa Network was created in 2017 by John de Mol when he merged all his various media assets, De Mol wanted to create a Dutch media conglomerate that cou ...
. Because the 538 Group already has the maximum number of radio frequencies in use, the station was sold to RadioCorp, and broadcast it back to FM. The agreement Talpa acquired a minority stake in RadioCorp. The station has stayed with the Oldies format and the same jingles (without the ''Gold'' in the jingles), Radio 10 Gold (538 Group) temporarily continued its own programming and broadcasting on 828 kHz till 22 September 2013. On FM frequencies was in the meantime to hear all non-stop version of Radio 10.
Because negotiations were still ongoing at all Radio 10 Gold remained until 23 September 2013 broadcast on 828 AM. On FM frequencies was in the meantime to hear all non-stop version of Radio 10.
Due to the cooperation between Talpa (which consist of Radio 538 and SLAM! at that time) and the
Telegraaf Media Groep
Mediahuis (; ) is a European multinational newspaper and magazine publishing, distribution, printing, television, radio and online media company founded in 2014 with assets in Belgium, the Netherlands, Ireland, Luxembourg and Germany. Mediahuis ...
(which consist of Sky Radio and Radio Veronica), which was announced in January 2016 to start a new joint venture between the radio stations, it became known in May 2016 that Talpa has fully owned RadioCorp BV (100% NL and Radio 10) and in turn added Radio 10 to the 538 Group, then SLAM! and 100% NL were sold to the Austrian entrepreneur
Karl von Habsburg
Karl von Habsburg (given names: ''Karl Thomas Robert Maria Franziskus Georg Bahnam''; born 11 January 1961) is an Austrian politician and the head of the House of Habsburg-Lorraine, the former royal house of the defunct Austro-Hungarian thrones ...
. In January 2017, the 538 Group was rebranded to
Talpa Radio
Talpa Radio (formerly: ''538 Group'' and ''Sky Radio Group'') is a radio company of ''Talpa Network'', in which various radio and television activities are housed.
History
The company started in 2002 when John de Mol Jr. bought '' Noordzee FM' ...
. For the period May–July 2018 the station has a market share around 8% at all ages.
Racism critique
Dutch artist Toon has presented a satirical Carnaval song named 'Voorkomen is beter dan Chinezen' (Prevention is better than Chinese people) on national radio channel Radio 10. Which includes lyrics such as "We don't need the virus in our country, it is all caused by these stinking Chinese people" and "It will be in the fried rice soon. Don't eat Chinese food". After many complaints against the radio channel and radio DJ Lex Gaarthuis, formal apologies has been made on both accounts. A petition has been made in protest of racism against Chinese and other people of Asian descent named Wij zijn geen virussen (We are not viruses), which was signed 12,000 times within a day. The radio show host has not seen any punishment despite the petitions that were sent.
Logos
File:Radio 10 Gold logo.png, Used from December 2003 to 22 September 2013
File:Radio10.svg, Used from 23 September 2013 to 3 September 2017
File:Radio_10_logo_2017.png, Used from 4 September 2017 to 31 August 2019
File:Radio 10 logo 2019.svg, Used since 1 September 2019
Frequency
* 828 kHz, broadcasting from Heinenoord near
Rotterdam
Rotterdam ( , ; ; ) is the second-largest List of cities in the Netherlands by province, city in the Netherlands after the national capital of Amsterdam. It is in the Provinces of the Netherlands, province of South Holland, part of the North S ...
on AM, and could be heard in the South-West of the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
and the North-West of
Belgium
Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
.Also in Northern Germany.
References
External links
Official website
{{Radio stations in the Netherlands
Radio stations in the Netherlands
Radio stations established in 1988
Mass media in Naarden
Talpa Network