A rack card is a document used for
commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants,
rest area
A rest area is a public facility located next to a large thoroughfare such as a motorway, Limited-access road, expressway, or highway, at which drivers and passengers can rest, eat, or refuel without exiting onto secondary roads. Other names ...
s and other locations that enjoy significant foot traffic. Rack cards are typically 4 by 9 inches in size and sport high-impact
graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
. Due to their two-panel design they are more easily scannable for quick information when compared to a
brochure
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded ...
.
See also
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Marketing communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...
References
External links
93 Outstanding Rack Card Design Examples
Advertising
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