is a 2023 song written by

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

music producer

Deco*27 Deco*27 (stylized in all caps and pronounced "Dekonīna") is a Japanese musician, Vocaloid producer, and songwriter. He is considered to be one of the most influential Vocaloid producers of the early 2010s, along with Wowaka and Kenshi Yonezu. ...

, featuring

Vocaloid is a singing Speech synthesis, voice synthesizer software product. Its signal processing part was developed through a joint research project between Yamaha Corporation and the Music Technology Group at Pompeu Fabra University, Barcelona. The s ...

virtual singer

Hatsune Miku , officially code-named CV01, is a Vocaloid software voicebank developed by Crypton Future Media. Its official mascot is depicted as a sixteen-year-old girl with long, turquoise twintails. Miku's personification has been marketed as a virt ...

. Additional arrangement was provided by tepe, and kemu performed

bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...

. About ten months after its release, a short fan-made animation of the song, "Pure Pure", went viral and caused the song to have a resurgence outside of Japan. The song's stems have been made available to the public as part of the "Remix Project" by

Dwango The Dial-up Wide-Area Network Game Operation, better known by the acronym DWANGO, was an early online gaming service based in the United States. Launched in 1994, it was originally known for its compatibility with ''Doom'', for which it function ...

Music and lyrics

"Rabbit Hole" is a

dance-rock Dance-rock is a dance- infused genre of rock music. It is a post-disco genre connected with pop rock and post-punk with fewer rhythm and blues influences. It originated in the early 1980s, following the decline in popularity of both punk and dis ...

denpa The following is a glossary of terms that are specific to anime and manga. Anime includes animated series, films and videos, while manga includes graphic novels, drawings and related artwork. ''Note: Japanese words that are used in general ( ...

song in a ''

kawaii ''Kawaii'' is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. ''Kawaii'' culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime ...

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

style with a light 4/4 beat, sharp single coil guitar phrases, and heavy backing guitar. The lyrics depict a girl who obeys her instincts, and compares her to a rabbit.

Music video

A music video for "Rabbit Hole" drawn by Omutatsu was released on May 19, 2023. The music video illustration shows Hatsune Miku dressed as a

bunny girl A Playboy Bunny is a cocktail waitress who works at a Playboy Club and selected through standardized training. Their costumes were made up of lingerie, inspired by the Tuxedo (clothing), tuxedo-wearing Playboy#Rabbit logo, Playboy rabbit mascot. ...

with

playing cards A playing card is a piece of specially prepared card stock, heavy paper, thin cardboard, plastic-coated paper, cotton-paper blend, or thin plastic that is marked with distinguishing motifs. Often the front (face) and back of each card has a Pap ...

on her chest. Aone Komachi of '' Real Sound'' described her as a "girl with poison hidden in her sweetness". Glitter typefaces and ''kawaii'' elements such as nail polish and dolls also appear in the music video.

In popular culture

On February 7, 2024, a derivative fan animation of the song, "Pure Pure", created by "channel", rapidly grew popular on X (formerly Twitter), and

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

, and quickly became the subject of numerous

internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...

s due to its viral nature. On March 3, Omutatsu posted a

fan art Fan art or fanart is artwork created by Fan (person), fans of a work of fiction or celebrity depicting events, Character (arts), character, or other aspect of the work. As fan labor, fan art refers to artworks that are not created, commissione ...

illustration of this song created in collaboration with channel.

Chart performance

The song debuted at number two on the

Billboard Japan ''Billboard Japan'' is a sister organization of the U.S.-based music magazine '' Billboard''. It is operated by the Japanese Osaka-based company Hanshin Contents Link (a subsidiary of Hanshin Electric Railway), holding an exclusive licence fr ...

Niconico , known before 2012 as , is a Japanese video sharing service based in Tokyo, Japan. "Niconico" or "nikoniko" is the Japanese sound symbolism, Japanese ideophone for smiling. As of 2021, Niconico is the 34th most-visited website in Japan, accordi ...

Vocaloid Songs Top 20 chart for the week of May 24, 2023, and archived this ranking again on this chart on October 4, 2023. Influenced by the "Pure Pure" animation going viral, "Rabbit Hole" rapidly rose in multiple countries' charts. On March 7, 2024, it made its chart debut on the Billboard Global Japan Songs excl. Japan chart, and ranked 16th in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and close to the top 20 in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. By March 21, on this chart, it ranked 2nd in the United States, 4th in the United Kingdom, 19th in South Korea and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

, and 20th in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

. It ranked at number four on the Niconico Vocaloid Songs Top 20 chart on March 20. In June 2024, the song ranked 5th on Billboard Japan Niconico Vocaloid Songs for the first half of 2024. The song ranked on Billboard Japan 2024 Niconico Vocaloid Songs Year-end chart at No. 6.

Release history

Notes

References

{{Authority control 2023 songs 2023 singles Songs in Japanese Viral videos Songs about rabbits and hares Vocaloid songs Internet memes introduced in 2024 Internet memes introduced from Japan