RTL (German TV channel)

RTL (from ''Radio Télévision Luxembourg''), formerly RTL plus and RTL Television, is a German-language free-to-air television channel owned by RTL Deutschland, headquartered in Cologne. Founded as an offshoot of the German-language radio programme '' Radio Luxemburg,'' RTL is considered a full-service broadcaster under the ''Medienstaatsvertrag'' (Interstate Media Treaty) and is the largest private television network in Germany. As of August 2010, RTL employs some 500 permanent staff, having outsourced its news and technical departments.

In September 2021, ''Mediengruppe RTL Deutschland'' (RTL Germany Media Group) was renamed RTL Deutschland. As part of the rebrand, both the group and the channel received new logos and branding.

History

RTL plus was already known through the radio station. Even before the broadcast began, the pressure on politicians to introduce private television in Germany was growing in Saarland, which could be reached from the broadcasting systems in Luxembourg. Private television began operations in the Federal Republic of Germany on January 1, 1984 with the two-year Ludwigshafen cable pilot project (Kabelpilotprojekt). It was the birth of PKS (later Sat.1). A day later, RTL plus, which was then broadcasting from Luxembourg and named after the Luxembourg radio and television broadcaster RTL (derived from Radio Télévision Lëtzebuerg, see also RTL Télé Lëtzebuerg), began its German-language program from 5:27 p.m. The unusual broadcast start took place in a small studio in Bertrange with the following scene: Chief doctor Rainer Holbe delivered a television with the RTL-plus logo in a delivery room with his obstetricians. The broadcast times were Monday to Friday from 5:30 p.m. to 10:30 p.m. and Saturday to Sunday from 5:30 p.m. to midnight. The first RTL broadcast after the starting signal was the news 7 vor 7 with Hans Meiser and Geert Müller-Gerbes.

RTL plus was famous in its early years for showing low-budget films and American programmes. In 1988, it was the second most-viewed channel in Germany.

After reunification in 1990, broadcasting was extended to the entire country. RTL moved to Cologne and received the right to broadcast on free-to-air frequencies. That same year, RTL acquired the first-run rights to the German Football First Division. Deals with Cannon and Universal Studios finally provided more high-profile films for the channel. In 2012, RTL made a deal with Walt Disney Studios Motion Pictures to air films from its media library until 2016, when it switched to Universal, as Disney Channel was relaunched as a free-to-air channel competing with RTL.

In July 2015, the channel introduced the slogan Willkommen zuhause (Welcome home) to complement Mein RTL, and launched its biggest advertising campaign in 20 years. This tagline (as Willkommen zu Hause, with a space between zu and Hause) was earlier used in the early 2000s.

On 1 September 2017, RTL flattened its logo, with brighter shades of the three colours. The slogan continues to be ''Willkommen zuhause'', through ''Mein RTL'' would be used in rare cases. Another sister channel, n-tv was rebranded on the same day.

As part of a comprehensive restructuring within Mediengruppe RTL Deutschland, RTL unveiled a new identity, a new, multi-colourful logo and a new graphics package. The rebrand rolled out on 15 September 2021, as well as RTL Crime, RTL Living and RTL Passion.

Station logos

RTLplus1984.svg, Logo of RTL plus (1984–1987)
RTLplus.svg, Logo of RTL plus (1987–1992)
RTL.svg, Logo of RTL Television (30 October 1992 – 1999)
RTL Logo.svg, Logo of RTL (31 August 2008 – 28 August 2014)
RTL Logo 2014.svg, Logo of RTL (28 August 2014 – 31 August 2017)
RTL Logo 2017.svg, Logo of RTL (1 September 2017 – 14 September 2021)
RTL Logo 2021.svg, Logo of RTL (since 15 September 2021)
RTL HD Logo 2021.svg, Logo of RTL HD (since 15 September 2021)

Audience share

Germany

The average age of the viewers is 48.9 years (as of 2016).

References

External links

Official website

{{Authority control

RTL Group
Bertelsmann subsidiaries
Television stations in Germany
Television stations in Austria
Television stations in Switzerland
Television channels in North Macedonia
Television channels and stations established in 1984
Companies based in Cologne
Mass media in Cologne
1984 establishments in Luxembourg