RPA is a full-service American advertising and marketing agency headquartered in

Santa Monica Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. The agency has regional offices in

Portland Portland most commonly refers to: *Portland, Oregon, the most populous city in the U.S. state of Oregon *Portland, Maine, the most populous city in the U.S. state of Maine *Isle of Portland, a tied island in the English Channel Portland may also r ...

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

and Moorestown, New Jersey. RPA is a full service agency, providing digital, social media, marketing/creative services, branded content/entertainment, market research/consulting, marketing technologies/analytics, media buying/planning, strategy and planning services.

History

Rubin Postaer and Associates (RPA) resulted from the merger of BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide, which together formed Omnicom Group in 1986. Under the merger, DDB and Needham Harper joined forces to become DDB Needham – a move that presented a conflict since the former worked on Volkswagen's advertising business, while the latter worked on Honda's account. Gerry Rubin and Larry Postaer were heading up Needham Harper Worldwide's Los Angeles office, handling the Honda account. The news of Omnicom's plans to jettison Honda because of the account conflict caused the pair to develop a plan to break out the LA office into its own business so they could keep working with the automaker. When Rubin assured the president of Honda North America that the entire agency staff would stay the same, he was given the green light – and RPA was quickly formed in October 1986.

Current Clients

The RPA website lists

Acura Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, M ...

, ampm, Apartments.com,

ARCO Arco may refer to: Places * Arco, Trentino, a town in Trentino, Italy * Arco, Idaho, in the United States * Arco, Minnesota, a city in the United States * ARCO Arena in Sacramento, California, home of the Sacramento Kings Companies * ARCO (b ...

, CKE,

Cedars-Sinai Cedars-Sinai Medical Center is a non-profit, Tertiary referral hospital, tertiary, 915-bed teaching hospital and multi-specialty academic health science centre, academic health science center located in Los Angeles, California. Part of the Cedars ...

, Farmers Insurance,

Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...

La-Z-Boy La-Z-Boy Inc. (pronounced "lazy boy") is an American furniture manufacturer based in Monroe, Michigan, United States, that makes home furniture, including upholstered recliners, sofas, stationary chairs, lift chairs and sofa bed, sleeper sofas. ...

Los Angeles LGBT Center The Los Angeles LGBT Center (previously known as the Los Angeles Gay and Lesbian Center) is a provider of programs and services for lesbian, gay, bisexual and transgender people. The organization's work spans four categories, including health, so ...

Pediatric Brain Tumor Foundation
Pocky, Red Lobster,

Southern California Edison Southern California Edison (SCE), the largest subsidiary of Edison International, is the primary electric utility company for much of Southern California. It provides 15 million people with electricity across a service territory of approximate ...

Southwest Airlines Southwest Airlines Co., or simply Southwest, is a Major airlines of the United States, major airline in the United States that formerly operated on a low-cost carrier model. It is headquartered in the Love Field, Dallas, Love Field neighborhood ...

, Spectrum Business and TXU Energy as among its current clients.

Notable campaigns

-- Paper: Emmy-nominated commercial that tells the history of the brand using a stop-motion paper-flipping technique. *

-- Project Drive-in: A national movement to save drive-in theaters. *

-- Matthew's Day Off: Super Bowl campaign teasing a remake of a famous movie. *

-- Yearbooks: Super Bowl campaign for the 20th anniversary of the CR-V used celebrity yearbook photos to demonstrate the Power of Dreams. * Farmers Insurance -- The More That You See: For Dr. Seuss Day, Farmers reimagined true claims into a Seussian tale. * Farmers Insurance -- Dog Diving: A dog diving competition based on an actual insurance claim.
Pediatric Brain Tumor Foundation
-- Imaginary Friend Society: A series of animated short films that explore various cancer-related topics in a kid-friendly way. *

-- Live Life Comfortably: A long-running campaign to highlight the brand's wide range of furniture offerings. * Apartments.com—A well-known spokesperson introduces the “Apartminternet”. *

Intuit Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparati ...

-- Small Business Big Game: Super Bowl campaign that gave away a Super Bowl commercial to a well-deserving small business. * ampm -- Toomgis: Spokescharacter whose name stands for “Too Much Good Stuff” and is made out of licorice, cheese curls, cinnamon rolls and hot dogs.

References

External links

RPA official website
{{Authority control Advertising agencies of the United States Companies based in Santa Monica, California