RKS Design is a California
design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
firm and innovation
consultancy founded in 1980 by
industrial designers,
Ravi Sawhney. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is known for designing
Teddy Ruxpin and RKS Guitars.
Psycho-Aesthetics Human-Centered Methodology
The company designed a
design-thinking methodology called Psycho-Aesthetics, a process that helps designers focus on understanding consumer need and emotion in order to create new products. Psycho-Aesthetics is taught at
UCLA
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a Normal school, teachers colle ...
,
USC,
SCAD, and
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
.
Design projects
Using the approach, the company designed
Lego's sustainable packaging,
Teddy Ruxpin,
a popular children's toy in the 1980s and early 1990s,
the RKS Guitar, a sustainable electric guitar, in collaboration with
Dave Mason
David Thomas Mason (born 10 May 1946) is an English singer-songwriter and guitarist from Worcester, who first found fame with the rock band Traffic. Over the course of his career, Mason has played and recorded with many notable pop and rock m ...
, and
Gamevice mobile controller for
Wikipad.
See also
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Ammunition Design
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Ideo
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Frog
A frog is any member of a diverse and largely carnivorous group of short-bodied, tailless amphibians composing the order Anura (ανοὐρά, literally ''without tail'' in Ancient Greek). The oldest fossil "proto-frog" '' Triadobatrachus'' is ...
*
Designworks
Designworks is a global creative consultancy owned by BMW and based in Santa Monica, California, United States. Designworks has two further studios, in Munich, Germany and Shanghai, China. Established independently in 1972 by Charles Pelly, it ...
*
Smart Design
*
Product design
Product design as a verb is to create a new Product (business), product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is ...
References
External links
Office site
Industrial design firms
Product designers
1980 establishments in California
Design companies of the United States
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