Rewe (stylized as REWE; ) is a supermarket chain in Germany and the main brand of
Rewe Group headquartered in
Cologne
Cologne ( ; ; ) is the largest city of the States of Germany, German state of North Rhine-Westphalia and the List of cities in Germany by population, fourth-most populous city of Germany with nearly 1.1 million inhabitants in the city pr ...
. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives). With about 3,300 stores, Rewe is the second largest food retailer in Germany behind
EDEKA.
In 2011, the company started a delivery service with a test run in Frankfurt am Main, which was gradually expanded to locations throughout Germany. With this approach, Rewe was a pioneer in online grocery delivery within Germany. As of 2015, they have publicised plans for investing more heavily in their online presence.
Their own
store brand products are branded "" (German for "yes", discounter price), "" (German for "best choice, "normal" price), "" (German for "fine world", high price, special items), "''REWE Bio''" (Organic), "''REWE Bio + vegan''" (Organic and vegan), "''REWE frei von''" (German for "free of", allergen-free), "''REWE Regional''" and "''REWE to go''".
The Bundesliga club
1. FC Köln is sponsored by Rewe on their jerseys until the end of the 2020–21 season.
References
External links
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Supermarkets of Germany
English brands
{{supermarket-stub