Red by HBO (formerly Screen Red, but simply known as Red) was a Southeast Asian

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

movie channel. It was a joint venture between HBO Asia and the Hong Kong studio Mei Ah Entertainment. Launched in 2010, the channel focused primarily on films from Asian countries, all of which are presented in their original language and with localized subtitles available. The channel was unlike most HBO networks in that it carried advertising.

History

On December 1, 2009, HBO Asia partners with Mei Ah Entertainment to launch its new channel on Spring 2010 featuring Asian films; the channel was officially launched on April 12, 2010, across Asia-Pacific in partnership with Mei Ah Entertainment as HBO Asia's first 24-hour Asian movie pay television channel. During the launch, this aired several Asian films from many distributors including those from Chinese, Japanese and beyond, it also aired Asian TV programming. The channel which later expanded to

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

circa early October 2010, then the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

in 2012 and 2013 respectively. In October 2015, the channel rebranded as Red by HBO. The rebranding signified a widening in the channel's scope to cover all of Southeast Asia (in addition to China, Japan, and South Korea); and a new on-air appearance meant to evoke contemporary interpretations of Asian imagery. On July 1, 2021, Red by HBO was discontinued throughout Asia, with the last film(s) aired '' The Garden of Evening Mists'' and '' Helen the Baby Fox''.

References

{{Television in Thailand Red HBO Red HBO Red Movie channels in Singapore Defunct television channels Defunct television channels in Singapore Movie channels in the Philippines Movie channels in Thailand Movie channels in Malaysia Movie channels in Vietnam Movie channels in Indonesia Television channels and stations established in 2010 Television channels and stations disestablished in 2021 2010 establishments in Singapore 2021 disestablishments in Singapore