Raymond Braun Media Group (RBMG) and currently under the brand name Scooter Braun, is an American

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

founded by R&B singer Usher (whose surname is Raymond) and talent manager

Scooter Braun Scott Samuel "Scooter" Braun ( ; born June 18, 1981) is an American businessman, investor, and record executive. Since 2023 he has served as chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertain ...

in 2008 as a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

. The label was initially created for both parties to mutually manage the career and recording catalogue of then-rising teen pop singer

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...

. As of , Bieber remains the only artist to ever sign with the label. RBMG also has a special profit-sharing business deal with

Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The l ...

, owned by

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

History

Raymond and Braun founded RBMG Music in 2008, in conjunction with

Island Def Jam Island Def Jam Music Group (IDJMG) was an American record label group formed on December 31, 1998, by Universal Music Group. Before 2014, IDJMG encompassed labels originally established under the umbrella of Island Records and Def Jam Recording ...

, to debut teen singer

.Daniel Miller in Billboard.biz: Usher Moves to WME From CAA
/ref> Bieber's debut

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

, '' My World'', was the label's first release. It peaked atop the ''Billboard'' 200, and received

platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...

certification by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

by March 2010; it has since received

triple platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

certification. The label's second release and Bieber's debut album, '' My World 2.0'', also peaked the ''Billboard'' 200, received quadruple platinum certification in the U.S., and was nominated for

Best Pop Vocal Album The Grammy Award for Best Pop Vocal Album is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality vocal pop music albums. Awards in several ...

at the

53rd Annual Grammy Awards The 53rd Annual Grammy Awards were held on February 13, 2011, at the Staples Center in Los Angeles. They were broadcast on CBS with a rating of 26.6 million viewers. Barbra Streisand was honored as the MusiCares Person of the Year two nights p ...

. As of 2025, the label has continued to release each of Bieber's studio and remix albums, all of which (excluding '' My Worlds Acoustic'') have debuted atop the ''Billboard'' 200.

Artists

Discography

References

External links

RBMG official websiteSB official website
{{Authority control American record labels Record labels established in 2008