R6 is a German brand of
cigarettes, currently owned and manufactured by
Reemtsma
Reemtsma Cigarettenfabriken GmbH is one of the biggest tobacco and cigarette manufacturing company, manufacturing companies in Europe and a subsidiary of Imperial Brands. The company's headquarters is in Hamburg, Germany.
History
Reemtsma was c ...
, a subsidiary of
Imperial Brands
Imperial Brands plc (formerly Imperial Tobacco Group plc), is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Mor ...
.
History
R6 was launched in 1921. The brand was developed - as well as
Ernte 23 - by Hans Domizlaff. The filterless R6 variant was taken off the market for a short period of time, but was re-introduced in 1932.
In 1949, R6 cigarettes were once again taken off the market and only returned in the late 1969 after an absence of over 20 years. R6 is available as a filter cigarette in King size and 100 mm format.
Marketing
From 1932 until 1939, Reemtsma created various advertisement posters for the time-consuming reintroduction campaign of the R6 brand, which was temporarily taken off the market. 54 consecutive ads explained in detail the route of the tobacco from sowing to the finished cigarette. The original photos from the cultivation countries and from the production in Bahrenfeld guaranteed the noble origin of the Oriental tobaccos and the careful handling of the valuable natural product. In high circulation, the series was also distributed as an informational brochure on the fermentation. A later campaign for the R6 used the prestige as the ''"most modern cigarettes factory in the world"'' (Berliner Illustrirte Zeitung 1930) and proved it with pictures from the factory and technical details.
Also in 1932, Reemtsma settled a collection of R6 image checks to collect. A complete set of these image checks were given to collectors, and the images were glued into albums. These albums had a wide range of topics, for example the
1932 Summer Olympics
The 1932 Summer Olympics (officially the Games of the X Olympiad and also known as Los Angeles 1932) were an international multi-sport event held from July 30 to August 14, 1932 in Los Angeles, California, United States. The Games were held dur ...
and the
1936 Summer Olympics
The 1936 Summer Olympics ( German: ''Olympische Sommerspiele 1936''), officially known as the Games of the XI Olympiad ( German: ''Spiele der XI. Olympiade'') and commonly known as Berlin 1936 or the Nazi Olympics, were an international multi- ...
, as well as German
fairy tales and
Gothic
Gothic or Gothics may refer to:
People and languages
*Goths or Gothic people, the ethnonym of a group of East Germanic tribes
**Gothic language, an extinct East Germanic language spoken by the Goths
**Crimean Gothic, the Gothic language spoken b ...
paintings.
From 1933 to 1941, there was also a picture series on
Nazi
Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right politics, far-right Totalitarianism, totalitarian political ideology and practices associated with Adolf Hit ...
topics as the ''"Battle For The
Third Reich
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
"'' and the ''"Raubstaat
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
"''.
In the 1970s and 1980s, Reemtsma also made various advertising posters to promote R6.
Markets
R6 is mainly sold in
Germany
Germany, officially the Federal Republic of Germany (FRG),, is a country in Central Europe. It is the most populous member state of the European Union. Germany lies between the Baltic and North Sea to the north and the Alps to the sou ...
, but still sold in
Weimar Republic
The German Reich, commonly referred to as the Weimar Republic,, was a historical period of Germany from 9 November 1918 to 23 March 1933, during which it was a constitutional federal republic for the first time in history; hence it is also r ...
,
Nazi Germany
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
,
Allied-occupied Germany
Germany was already de facto occupied by the Allies from the real fall of Nazi Germany in World War II on 8 May 1945 to the establishment of the East Germany on 7 October 1949. The Allies (United States, United Kingdom, Soviet Union, and ...
,
West-Germany
West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...
,
Switzerland,
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders wit ...
and
Argentina
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, t ...
Products
* R6
Below are all the current brands of R6 cigarettes sold, with the levels of
tar
Tar is a dark brown or black viscosity, viscous liquid of hydrocarbons and free carbon, obtained from a wide variety of organic matter, organic materials through destructive distillation. Tar can be produced from coal, wood, petroleum, or peat. ...
,
nicotine and
carbon monoxide
Carbon monoxide ( chemical formula CO) is a colorless, poisonous, odorless, tasteless, flammable gas that is slightly less dense than air. Carbon monoxide consists of one carbon atom and one oxygen atom connected by a triple bond. It is the si ...
included.
See also
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is belie ...
References
{{Imperial Tobacco
Imperial Brands brands