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Qwiki was a
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
based
startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
automated video production company acquired by
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...
on July 2, 2013 for a reported $50 million. Qwiki released an iPhone app that automatically turns the pictures and videos from a user's camera roll into movies to share. The company's initial product, an
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operati ...
application that created video summaries of over 3 million search terms, was downloaded more than 3 million times and named by
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
as the best "Search and Reference" application of 2011. After integrating this technology in the
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a variety ...
search engine and launching video creation tools for major publishers in cooperation with
ABC News ABC News is the journalism, news division of the American broadcast network American Broadcasting Company, ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other progra ...
, the company launched Qwiki for iPhone, which received Apple's Editor's Choice and was mentioned as an Honoree in the 2013 Webby's in two categories. Time Inc. named Qwiki one of “10 NYC Startups to Watch” for 2013. The company's investors included cofounders of Facebook, YouTube and Groupon. After a meeting between Doug Imbruce and
Marissa Mayer Marissa Ann Mayer (; b