''Quiz Kids'' is a radio and TV series originally broadcast in the 1940s and 1950s. Created by Chicago public relations and advertising man
Louis G. Cowan, and originally sponsored by
Alka-Seltzer, the series was first broadcast on
NBC from Chicago, June 28, 1940, airing as a summer replacement show for ''
Alec Templeton Time''. It continued on radio for the next 13 years. On television, the show was seen on NBC and
CBS from July 6, 1949, to July 5, 1953, with Joe Kelly as quizmaster,
and again from January 12 to September 27, 1956, with
Clifton Fadiman
Clifton Paul "Kip" Fadiman (May 15, 1904 – June 20, 1999) was an American intellectual, author, editor, and radio and television personality. He began his work in radio, and switched to television later in his career.
Background
Born in Brook ...
as host.
The premise of the original show involved Kelly asking questions sent in by listeners and researched by Eliza Hickok and Rachel Stevenson. Kelly often said that he was not an intellectual, and that he could not have answered any of the questions without knowing the answer from his flash card. The answers were supplied by a panel of five children, chosen for their high IQs, strong academic interests, and appealing personalities, as well as such qualities as poise, quickness, and sense of humor. One of the first Quiz Kids was seven-year-old nature expert Gerard Darrow. For the initial premiere panel he was joined by Mary Ann Anderson, Joan Bishop, George Van Dyke Tiers and Charles Schwartz.
Other Quiz Kids of the 1940s included: Joan Alizier, Lois Jean Ashbeck, Jack Beckman, Claude Brenner, Geraldine Hamburg, Mary Clare McHugh, David Nasatir, Sally Ann Wilhelm,
Ruth Duskin, war refugee Gunther Hollander,
Shel Talmy, and math experts
Joel Kupperman,
Richard Williams, and Cynthia Cline. Panelists rotated, with the three top scorers each week joined by two others the following week; they were no longer eligible to participate once they reached the age of 16.
New York and Chicago

In 1949–50 the program was expanded to New York, where a series of competitions determined the panelists. Students from the New York City area were chosen from questionnaires distributed to elementary schools, and were "interviewed" in panels where questions simulating those sent in by listeners were used. Those chosen from the interviews competed weekly for Quiz Kid of the month, with the two weekly winners from each show going on to the monthly "finals". Monthly winners later competed against each other on another panel, from which the overall winner was chosen. There were also parallel shows hosted by
Durward Kirby, involving some of the same panelists. The shows hosted by Kirby were sponsored by The Dime Savings Bank of Brooklyn, and thus were called ''The Savings Bank Quiz Kids''.
Norman Martin Kane, age nine, was the winner of the monthly competitions and went on the air in Chicago in one show with the Chicago group. Malcolm Mitchell, age 12, won the three competitions on the parallel series of shows, with Kane second each time, and was selected by the producers to be on several shows with the Chicago Quiz Kid group at NBC Studios in New York. These notably included one where the Kids defeated a group of university professors from New York in "general knowledge" topics. Mitchell, later a medical professor at Yale, had the special talent of "perfect pitch" (able to identify musical notes and chords with certainty), which made for interesting radio moments aside from answering straight questions.
A television program, now in
The Paley Center for Media in New York and Los Angeles, was filmed in 1950 with
Milton Berle as guest host and featured the Chicago Quiz Kids. The popularity of the television series never approached that of the radio programs, which first aired on Wednesday evenings and later on Sundays and had a devoted following of both adults and children. ''The Quiz Kids'' not only spawned a host of quiz shows starring both extraordinary and ordinary people, but also gave rise to the now more-popular term "Whiz Kids," first applied to the 1950
Philadelphia Phillies
The Philadelphia Phillies are an American professional baseball team based in Philadelphia. The Phillies compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. Since 2004, the team's home stadium has ...
"
Whiz Kids", and later to several cabinet members in the Kennedy Administration. One of the notable ex-Quiz Kids is the
Nobel Prize
The Nobel Prizes ( ; ; ) are awards administered by the Nobel Foundation and granted in accordance with the principle of "for the greatest benefit to humankind". The prizes were first awarded in 1901, marking the fifth anniversary of Alfred N ...
-winning biologist
James D. Watson. Others included actor and dialect coach
Robert Easton, legendary Hollywood acting coach
Roy London, producer
Harve Bennett, poet
Marilyn Hacker, Mayo Clinic Chief of Staff Richard Sedlack, and actress
Vanessa Brown.
Later versions
''Quiz Kids'' has been revived six times since the original television series:
* ''
The New Quiz Kids'' aired in
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
from 1978 to 1979 on
Global Television Network
The Global Television Network (more commonly called Global, or occasionally Global TV) is a Television in Canada, Canadian English language, English-language terrestrial television, terrestrial television network. It is currently Canada's se ...
, hosted by
Terry David Mulligan.
* In 1978,
Jim McKrell hosted a weekly syndicated edition also titled ''The New Quiz Kids'', which taped in
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
and ran for half a season.
* A later American revival aired from October 12, 1981 to December 15, 1982 on
CBS Cable, hosted by
Norman Lear
Norman Milton Lear (July 27, 1922December 5, 2023) was an American screenwriter and producer who produced, wrote, created, or developed over 100 shows. Lear created and produced numerous popular 1970s sitcoms, including ''All in the Family'' (1 ...
.
* ''
The Quiz Kids Challenge'', which featured a panel of three kids playing against three adults, aired in daily syndication from September 10 to December 28, 1990.
Jonathan Prince hosted this version while
Johnny Gilbert served as announcer.
* ''Bay Area Quiz Kids'' is a
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
-area high school quiz bowl, aired on
KRON-TV
KRON-TV (channel 4) is a television station licensed to San Francisco, California, United States, serving as the San Francisco Bay Area's outlet for The CW. Owned and operated by The CW's majority owner, Nexstar Media Group, KRON-TV has studios ...
.
*CBS owned-and-operated station
KNXT/KCBS-TV in Los Angeles produced their own version, titled ''Kidquiz'', hosted by station weathercaster Maclovio Perez (now at
KAVU-TV
KAVU-TV (channel 25) is a television station in Victoria, Texas, United States, affiliated with American Broadcasting Company, ABC. Owned by Morgan Murphy Media, it is the largest station in the Victoria Television Group, which also includes the ...
in
Victoria, Texas
Victoria is a city and the county seat of Victoria County, Texas, United States. The population was 65,534 as of the 2020 United States census, 2020 census. The three counties of the Victoria, Texas metropolitan area, Victoria Metropolitan Statis ...
). This version aired for eight years (1984–1992) on the station, usually prior to the start of CBS' Saturday morning programming.
In Australia
An Australian radio program, after the American model, was first aired on Australian commercial radio in 1948. In 1952
John Dease began hosting ''Quiz Kids'' on
2GB, that ran every Sunday evening until 14 October 1962 (with an abortive attempt in 1956–57 to run concurrently on
ATN-7 and
GTV-9
GTV is a commercial television station in Melbourne, Australia, owned by the Nine Network. The station is currently based at studios at 717 Bourke Street, Docklands. GTV-9 is the home of the Australian Open tennis coverage.
History
GTV-9 was ...
weekly from 9 June 1957 to 10 November 1957) and transferred to
ABC TV in March 1964.
References
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*
External links
*
''The Quiz Kids'' (12/24/48)
{{Italic title
NBC game shows
1940s American radio programs
1950s American radio programs
American radio game shows
1940s American children's game shows
1950s American children's game shows
Student quiz television series
Seven Network original programming
Nine Network original programming
1957 Australian television series debuts
1957 Australian television series endings
Black-and-white Australian television shows
1940s Australian game shows
1950s Australian game shows
1960s Australian game shows
Television series based on radio series
1964 Australian television series debuts
1968 Australian television series endings
NBC radio programs