Quigo Technologies, Inc. was a

privately owned A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...

company headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

. Founded in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

in 2000 by Yaron Galai and Oded Itzhak, it developed proprietary search solutions for the online

contextual advertising Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content ...

it offered through its two products: AdSonar and FeedPoint. Popular news sites that use AdSonar include, ESPN.com, USAToday.com, FoxNews.com, and MarthaStewart.com. Since 2005 it had steadily been gaining a market share of the $2 billion contextual advertising market controlled by

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These adver ...

and

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...

. With its transparent and client-controlled business process, "Its growing success has apparently persuaded

that it has to change the way it sells the sponsored link ads in the future." Quigo was acquired by AOL in December 2007 for $363M., TechCrunch November 7, 2007 Quigo's founding team also started

Yieldmo Yieldmo is a technology company focused on driving quality advertising. based in New York, New York. Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's CEO. History Michael Yavonditte, ...

, a mobile advertising company, in 2012. Quigo now operates under the name of Advertising.com Sponsored Listings.

References

Marketing companies of the United States AOL {{US-internet-company-stub