Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by

Marc Lore Marc Eric Lore ( ; born May 16, 1971) is an American entrepreneur, businessman, and investor. Lore is founder, chairman, and CEO of the Wonder Group. From 2016 to 2021, he was the president and CEO of Walmart U.S. eCommerce. Lore was appointed in ...

and Vinit Bharara in Montclair,

New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...

. Initially named 1800DIAPERS, the company set out delivering

consumables Consumables (also known as consumable goods, non-durable goods, or soft goods) are goods that are intended to be consumed. People have, for example, always consumed food and water. Consumables are in contrast to durable goods. Disposable product ...

, such as

diaper A diaper (, North American English) or a nappy (British English, Australian English, Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to p ...

s, wipes, and

formula In science, a formula is a concise way of expressing information symbolically, as in a mathematical formula or a ''chemical formula''. The informal use of the term ''formula'' in science refers to the general construct of a relationship betwe ...

. It used Kiva robots for warehouse automation and a combination of UPS Ground and

FedEx FedEx Corporation, originally known as Federal Express Corporation, is an American Multinational corporation, multinational Conglomerate (company), conglomerate holding company specializing in Package delivery, transportation, e-commerce, and ...

delivery. In late 2008, Diapers.com expanded its selection of baby products, including

clothes Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

, car seats,

stroller Various methods of transporting children have been used in different cultures and times. These methods include baby carriages (prams in British English), infant car seats, portable bassinets (carrycots), strollers (pushchairs), slings, backpacks ...

s, and

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

s. Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by ''Inc.'' magazine in 2009. The company's headquarters were located at Exchange Place in

Jersey City, New Jersey Jersey City is the List of municipalities in New Jersey, second-most populous

Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...

acquired parent Quidsi, Inc. for $545 million on November 8, 2010. Prior to Amazon's purchase, Amazon sold diapers at steep losses in order to undercut Diapers.com and drive down the purchase price of the company. In March 2017, Amazon.com announced the shutdown of Diapers.com and all other Quidsi sites as of April 19, 2017, due to lack of profitability. On April 20, 2017, Quidsi.com, Diapers.com, Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com were relocated to Amazon.com, and were available at their former URLs. These URLs no longer work.

History

Marc Lore and Vinit Bharara started Diapers.com in 2005. At launch, the company sold diapers, targeting mothers with children up to age 3. In its first year, the company sold $2.5 million in diapers and formula. Lore and Bharara opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. Originally created as 1800Diapers in 2005, the company later became Diapers.com and expanded to include Soap.com as well as other sites under the parent company Quidsi, Inc. Diapers, Inc. changed its name to Quidsi in 2009.

acquired Quidsi, Inc. for $545 million on November 8, 2010. However, it continued to operate independently and follow an integration model similar to the one Amazon uses with

Zappos.com Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...

until April 2017. Amazon Controversy Before their acquisition of Diapers.com, Amazon had started a

price war A price war is a form of market competition in which companies within an industry engage in aggressive pricing activity "characterized by the repeated cutting of prices below those of competitors". This leads to a cycle, where each competitor att ...

against them, which was criticized as

predatory pricing Predatory pricing, also known as price slashing, is a commercial pricing strategy which involves reducing the retail prices to a level lower than competitors to eliminate competition. Selling at lower prices than a competitor is known as underc ...

References

External links

Diapers.com
{{DEFAULTSORT:Diapers.Com Companies based in Hudson County, New Jersey Retail companies established in 2005 Retail companies disestablished in 2017 Internet properties established in 2005 Internet properties disestablished in 2017 Online retailers of the United States Diapers Amazon (company) acquisitions 2010 mergers and acquisitions Defunct American websites