Quick Lane Tire and Auto Center is a global automotive chain that provides oil changes, tire rotation, multi-point inspections and other express services. Currently headquartered in

Dearborn, Michigan Dearborn is a city in Wayne County, Michigan, Wayne County in the U.S. state of Michigan. An inner-ring Metro Detroit, suburb of Detroit, Dearborn borders Detroit to the south and west, roughly west of downtown Detroit. In the 2020 United States ...

, Quick Lane is owned by

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...

, there are 825 locations as of February 2018. Some stores are stand-alone operations or some are attached to the dealership. Quick Lane is designed for dealers to pick up additional work to replace decreased warranty work. Quick Lane offers routine vehicle auto services including oil and filter changes, light repair services such as brake repairs and tire replacement.

History

Quick Lane was launched as a pilot program in 1997 by Ford Motor Company. 80 shops were opened in 2003, boosting locations to 279. In August 2014, Ford and the

Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. The team plays their home game ...

announced that Quick Lane would become title sponsor of the Quick Lane Bowl, succeeding the Little Caesars Pizza Bowl as the annual

bowl game In North America, a bowl game, or simply bowl, is one of a number of postseason college football games primarily played by NCAA Division I Football Bowl Subdivision (FBS) teams. For most of its history, the FBS did not use a playoff tourname ...

based in Detroit. That sponsorship latest until June 2024. In January 2017, Ford had launched it Omnicraft parts for non-Ford and non-Lincoln vehicles. Quick Lane franchisees thus would not have to order those parts from other distribution outlets thus increasing ordering efficiency and potential decreasing costs. In February 2018, Changan Ford Automobile opened two locations in China, which are the first two company owned locations.

Sponsorships

Quick Lane began sponsoring the Quick Lane Bowl begin in 2014 for a three year period. In November 2016, Quick Lane extended its sponsorship of the

' bowl for another three years to 2019. Quick Lane was a sponsor of the Wood Brothers No. 21

Motorcraft Motorcraft is an auto part brand owned and operated by Ford Motor Company. Products under the "Motorcraft" brand include spark plugs, batteries, brakes, fuel filters, A/C condensers and accumulators, motor oil, automatic transmission fluid, am ...

/Quick Lane Ford Fusion driven by Ryan Blaney in the 2017

Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

. In 2018, Paul Menard became the new driver of the No. 21 car, Quick Lane still sponsoring during the season.

References

External links

* {{coord, 42.30033, -83.26564, type:landmark_globe:earth_region:US-MI, display=title Ford Motor Company American companies established in 1997 Retail companies established in 1997 Automotive repair shops of the United States Dearborn, Michigan