Questback is an

online survey With the application of probability Sampling (statistics), sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. The methods involved in survey data collection are any o ...

and feedback software company, headquartered in

Oslo, Norway Oslo ( or ; ) is the Capital city, capital and List of towns and cities in Norway, most populous city of Norway. It constitutes both a Counties of Norway, county and a Municipalities of Norway, municipality. The municipality of Oslo had a populat ...

. The company offers online data collection and analysis solutions for

Enterprise Feedback Management Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide diff ...

, including

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

customer satisfaction Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number ...

and loyalty, product and concept testing, employee evaluations, people analytics and online feedback. Questback serves enterprises in more than 50 countries, with thousands of customers across the globe, and works with over one-third of the companies on the

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

top 100 list.

History

Launch & the early years (1999-2005)

The idea for Questback was sparked in 1999 by an article in the

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

. The company launched in 2000 with the goal of creating a feedback platform to bring better insights to business. The company's web-based surveys help eliminate the need to execute paper-based surveys for its customers. In 2004, the company expanded to Sweden, and then 11 other European countries in 2005.

Company evolution (2006-2011)

In 2006, Questback was recognized as ''Norway’s Entrepreneur of the Year'', kicking off years of growth for the company. The company acquired

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and Easy Research in Norway and Sweden in 2006, and then Digium OY in 2010. Finally, the company acquired Germany's leading online survey

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

vendor Globalpark AG in 2011. Norwegian private equity firm Reitan & Co became the company's majority owner in 2006.

U.S. expansion (2012-Present)

In January 2012, Questback opened a North American office in

Bridgeport, Connecticut Bridgeport is the List of municipalities in Connecticut, most populous city in the U.S. state of Connecticut and the List of cities in New England by population, fifth-most populous city in New England, with a population of 148,654 in 2020. Loc ...

, to serve as the basis for an expansion into the U.S. market. The move into the U.S. enabled the company to serve new and existing North American customers. Since 2012, the company has created a number of offices in North America including New York City, Austin and Houston.

Market research

Questback's online research platform offers a suite of data collection and analytics for monitoring/anticipating consumer trends and attitudes, tracking consumer product adoption and usage, and changing content and attribution for search and social. It also helps to identify new trends and unaddressed consumer demand, gather data from social media and online panels, or loyalty programs.

Business model

Questback's feedback platform is available as a

software-as-a-service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

(SaaS) offering. The company has offices in 19 countries and operates using a direct sales strategy to serve enterprise customers around the world. It also works with partner organizations in the mid-tier space.

References

{{Authority control Companies based in Oslo Companies established in 2000