History
Launch & the early years (1999-2005)
The idea for Questback was sparked in 1999 by an article in the Financial Times. The company launched in 2000 with the goal of creating a feedback platform to bring better insights to business. The company's web-based surveys help eliminate the need to execute paper-based surveys for its customers. In 2004, the company expanded to Sweden, and then 11 other European countries in 2005.Company evolution (2006-2011)
In 2006, Questback was recognized as ''Norway’s Entrepreneur of the Year'', kicking off years of growth for the company. The company acquired Refleks and Easy Research in Norway and Sweden in 2006, and then Digium OY in 2010. Finally, the company acquired Germany's leading online survey SaaS vendor Globalpark AG in 2011. Norwegian private equity firm Reitan & Co became the company's majority owner in 2006.U.S. expansion (2012-Present)
In January 2012, Questback opened a North American office inMarket research
Questback's online research platform offers a suite of data collection and analytics for monitoring/anticipating consumer trends and attitudes, tracking consumer product adoption and usage, and changing content and attribution for search and social. It also helps to identify new trends and unaddressed consumer demand, gather data from social media and online panels, or loyalty programs.Business model
Questback's feedback platform is available as a software-as-a-service (SaaS) offering. The company has offices in 19 countries and operates using a direct sales strategy to serve enterprise customers around the world. It also works with partner organizations in the mid-tier space.References
{{Authority control Companies based in Oslo Companies established in 2000