Difficulties
Web query topic classification is to automatically assign a query to some predefined categories. Different from the traditional document classification tasks, there are several major difficulties which hinder the progress of Web query understanding:Derive an appropriate feature representation for Web queries
Many queries are short, and query terms are often noisy. For instance, in the KDDCUP 2005 dataset, queries containing 3 words are the most frequent (22%). Additionally, 79% of queries consist of no more than 4 words. A user query frequently carries multiple meanings. For example, "apple" could refer to a type of fruit or a computer company, while "Java" could signify a programming language or an island in Indonesia. In the KDDCUP 2005 dataset, a majority of queries contain more than one meaning. Therefore, only using the keywords of the query to set up a vector space model for classification is not appropriate. Query-enrichment based methods start by enriching user queries to a collection of text documents through search engines. Thus, each query is represented by a pseudo-document which consists of the snippets of top ranked result pages retrieved by search engine. Subsequently, the text documents are classified into the target categories using synonym based classifier or statistical classifiers, such as Naive Bayes (NB) and Support Vector Machines (SVMs).Adapting to changes of the queries and categories over time
The meanings of queries may also evolve over time. Therefore, the old labeled training queries may be out-of-data and useless soon. How to make the classifier adaptive over time becomes a big issue. For example, the word "''Barcelona''" has a new meaning of the new micro-processor of AMD, while it refers to a city or football club before 2007. The distribution of the meanings of this term is therefore a function of time on the Web. Intermediate taxonomy based method first builds a bridging classifier on an intermediate taxonomy, such as Open Directory Project (ODP), in an offline mode. This classifier is then used in an online mode to map user queries to the target categories via the intermediate taxonomy. The advantage of this approach is that the bridging classifier needs to be trained only once and is adaptive for each new set of target categories and incoming queries.Using unlabeled query logs to help with query classification
Since the manually labeled training data for query classification is expensive, how to use a very large web search engine query log as a source of unlabeled data to aid in automatic query classification becomes a hot issue. These logs record the Web users' behavior when they search for information via a search engine. Over the years, query logs have become a rich resource which contains Web users' knowledge about the World Wide Web. Query clustering method tries to associate related queries by clustering "session data", which contain multiple queries and click-through information from a single user interaction. They take into account terms from result documents that a set of queries has in common. The use of query keywords together with session data is shown to be the most effective method of performing query clustering. Selectional preference based method tries to exploit some association rules between the query terms to help with the query classification. Given the training data, they exploit several classification approaches including exact-match using labeled data, N-Gram match using labeled data and classifiers based on perception. They emphasize on an approach adapted from computational linguistics named selectional preferences. If x and y form a pair (x; y) and y belongs to category c, then all other pairs (x; z) headed by x belong to c. They use unlabeled query log data to mine these rules and validate the effectiveness of their approaches on some labeled queries.Applications
* metasearch, Metasearch engines send a user's query to multiple search engines and blend the top results from each into one overall list. The search engine can organize the large number of Web pages in the search results, according to the potential categories of the issued query, for the convenience of Web users' navigation. * Vertical search, compared to general search, focuses on specific domains and addresses the particular information needs of niche audiences and professions. Once the search engine can predict the category of information a Web user is looking for, it can select a certain vertical search engine automatically, without forcing the user to access the vertical search engine explicitly. * Online advertisingSee also
* Document classification * Web search query * Information retrieval * Query expansion * Naive Bayes classifier * Support vector machines * Meta search * Vertical search * Online advertisingReferences
Further reading
* Shen.