Quely is a family-run company founded in Majorca, Spain, in 1853, that manufactures biscuits, baked goods, and chocolate-coated products.

History

Quely biscuits date back to the 18th century to sailing companies who required food that could be stored for long periods of time. The oven in Can Guixe that produced these biscuits in the 19th century can still been seen in

Inca The Inca Empire, officially known as the Realm of the Four Parts (, ), was the largest empire in pre-Columbian America. The administrative, political, and military center of the empire was in the city of Cusco. The History of the Incas, Inca ...

today. Jaime Doménech Borrás purchased land in 1934 to construct the first factory building, but production was delayed by the outbreak of the

Spanish Civil War The Spanish Civil War () was a military conflict fought from 1936 to 1939 between the Republican faction (Spanish Civil War), Republicans and the Nationalist faction (Spanish Civil War), Nationalists. Republicans were loyal to the Left-wing p ...

in 1936. It was 1940 before he was able to order all the necessary equipment. World War II caused further challenges, with the stonework oven being constructed during the war. After the death of Doménech in 1947, his sons, Jaime and Gabriel, completed his work, with the factory going into production in the following decade. Under the name "Quely" (the original choice of "Cor de Mallorca" unavailable due to then legal challenges), the biscuits became successful in the Mallorcan market during the 1960s. In 1970, it became a

public limited company A public limited company (legally abbreviated to PLC or plc) is a type of public company under United Kingdom company law, some Commonwealth of Nations, Commonwealth jurisdictions, and Republic of Ireland, Ireland. It is a limited liability co ...

as Quely, S.A. Since then, the company has modernized and expanded, with the entire factory being rebuilt after a fire in 1993 destroyed the building, machinery, and installations. Today, the company is still entirely Mallorcan and run by the family.

Marketing

As of January 2010, native Mallorcan tennis star,

Rafael Nadal Rafael Nadal Parera (born 3 June 1986) is a Spanish former professional tennis player. He was ranked as the List of ATP number 1 ranked singles tennis players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for ...

became the international ambassador for Quely."Rafa Nadal is Quely's embassador" [sic]
Rafael Nadal is Quely cookie monster in chief

References

{{reflist

External links

Official page
Biscuit brands Food and drink companies of Spain Companies of the Balearic Islands Inca, Spain Spanish cuisine