Quatro was a canned, fruit-flavoured carbonated drink produced from 1982 to 1989 in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. From 1983 to 1989 it was commonly available in the UK, though production and sale of the drink ceased there in the mid-1980s. Green in colour, its name derived from the four fruits used:

pineapple The pineapple (''Ananas comosus'') is a Tropical vegetation, tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been culti ...

, orange, passion fruit and

grapefruit The grapefruit (''Citrus'' × ''paradisi'') is a subtropical citrus tree known for its relatively large, sour to semi-sweet, somewhat bitter fruit. The flesh of the fruit is segmented and varies in color from pale yellow to dark red. Grapefru ...

. The current incarnation of the Quatro brand has been sold and marketed in

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

, since 1996. It is grapefruit-flavoured, and is sold in

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

and

Uruguay Uruguay, officially the Oriental Republic of Uruguay, is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast, while bordering the Río de la Plata to the south and the A ...

The TV commercials

In 1986, the advertising agency Kirkwood and Partners was briefed to create a TV commercial for Quatro, and following several rounds of research, a script created by Colin Underhay (art director) and Alex Pearl (copywriter) entitled 'Machine' that featured a futuristic vending machine malfunctioning, went into production. Annabel Jankel and Rocky Morton from Cucumber Studios were briefed to create a commercial that fused live action with state-of-the art computer animation. The pair had already won plaudits for their pop videos for artists including

Elvis Costello Declan Patrick MacManus (born 25 August 1954), known professionally as Elvis Costello, is an English singer, songwriter, record producer, author and television host. According to ''Rolling Stone'', Costello "reinvigorated the literate, lyrical ...

Talking Heads Talking Heads were an American Rock music, rock band formed in New York City in 1975.Talking Heads

and

Miles Davis Miles Dewey Davis III (May 26, 1926September 28, 1991) was an American jazz trumpeter, bandleader, and composer. He is among the most influential and acclaimed figures in the history of jazz and 20th century music, 20th-century music. Davis ado ...

. To create the best effects, Jankel and Morton approached Sogitec in France to create the animation for the interior of the machine. Sogitec, the subsidiary of

Dassault Aviation Dassault Aviation SA () is a French Aerospace manufacturer, manufacturer of military aircraft and business jets. It was founded in 1929 by Marcel Dassault, Marcel Bloch as Société des Avions Marcel Bloch (Marcel Bloch Aircraft Company). After ...

was at that time a leading light in flight simulation creation. The lively sound track was scored by Intaferon the short-lived English new wave duo consisting of Simon Fellowes and Simon Gillham.

References

{{Coca-Cola brands Citrus sodas Coca-Cola brands Soft drinks