Quatro was a canned, fruit-flavoured carbonated drink produced from 1982 to 1989 in the United Kingdom. From 1983 to 1989 it was commonly available in the UK, though production and sale of the drink ceased there in the mid-1980s. Green in colour, its name derived from the four fruits used: pineapple, orange, passion fruit and

grapefruit The grapefruit (''Citrus'' × ''paradisi'') is a subtropical citrus tree known for its relatively large, sour to semi-sweet, somewhat bitter fruit. The interior flesh is segmented and varies in color from pale yellow to dark pink. Grapefruit is ...

. The current incarnation of the Quatro brand has been sold and marketed in South America by The Coca-Cola Company, since 1996. It is grapefruit-flavoured, and is sold in Argentina, Chile,

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

and Uruguay.

The TV commercials

In 1986, the advertising agency Kirkwood and Partners was briefed to create a TV commercial for Quatro, and following several rounds of research, a script created by Colin Underhay (art director) and Alex Pearl (copywriter) entitled 'Machine' that featured a futuristic vending machine malfunctioning, went into production.

Annabel Jankel Annabel Jankel (born 1 June 1955), also known as AJ Jankel, is a British film and TV director who first came to prominence as a music video director and the co-creator of the pioneering cyber-character Max Headroom and as co-director of the film ...

and Rocky Morton from Cucumber Studios were briefed to create a commercial that fused live action with state-of-the art computer animation. The pair had already won plaudits for their pop videos for artists including

Elvis Costello Declan Patrick MacManus Order of the British Empire, OBE (born 25 August 1954), known professionally as Elvis Costello, is an English singer-songwriter and record producer. He has won multiple awards in his career, including a Grammy Award in ...

, Talking Heads and Miles Davis. To create the best effects, Jankel and Morton approached Sogitec in France to create the animation for the interior of the machine. Sogitec, the subsidiary of

Dassault Aviation Dassault Aviation SA () is a French Aerospace manufacturer, manufacturer of military aircraft and business jets. It was founded in 1929 by Marcel Dassault, Marcel Bloch as Société des Avions Marcel Bloch or "MB". After World War II, Marc ...

was at that time a leading light in flight simulation creation. The lively sound track was scored by

Intaferon Intaferon was a short-lived English new wave duo, consisting of Simon Fellowes and Simon Gillham. They were signed to Chrysalis Records. Their song, "Get Out of London" (produced by Martin Rushent) was featured in the 2001 Mary-Kate and Ashley ...

the short-lived English new wave duo consisting of Simon Fellowes and Simon Gillham.

References

{{Coca-Cola brands Citrus sodas Coca-Cola brands