Qcue is an

Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...

-based company that offers dynamic and

time-based pricing Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market d ...

solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.

History and clients

In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the

San Francisco Giants The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

, who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers. Later in 2009, the

Dallas Stars The Dallas Stars are a professional ice hockey team based in Dallas. The Stars compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference. The Stars ...

became the first

National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...

club to launch dynamic pricing. In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue. Additionally, the

Utah Jazz The Utah Jazz are an American professional basketball team based in Salt Lake City. The Jazz compete in the National Basketball Association (NBA) as a member of the Northwest Division of the Western Conference. Since the 1991–92 season, the ...

and two other

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

organizations launched dynamic pricing using Qcue. In July 2010, Qcue partnered with

Major League Baseball Advanced Media MLB Advanced Media, L.P. (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB) based in New York City and is the Internet and interactive branch of the league. Robert Bowman, former president and CEO of MLBAM, ind ...

and Tickets.com to display prices on team webpages. In 2011, additional professional sports organizations signed with Qcue, including the Oakland A’s,

St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Centra ...

and

New York Mets The New York Mets are an American professional baseball team based in the Boroughs of New York City, New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member club of the National League (baseball), National ...

. At the start of the 2012 season, Qcue had 15 Major League Baseball clients. Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals. In 2013, the Texas Rangers selected Qcue.

Awards and recognitions

In 2007, Qcue won business plan competitions through the

McCombs School of Business McCombs is a surname. Notable people with the surname include: * Cal McCombs (b. 1945), American football player and coach * Cass McCombs (b. 1977), American musician * Davis McCombs (b. 1969), American poet * Doug McCombs (b. 1962), America ...

Moot Corp and the Rice Business Plan Competition sponsored by the Rice Alliance for Technology and Entrepreneurship. In 2011, Qcue was named one of ''

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

''s 10 Most Innovative Companies in Sports. In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by ''Fast Company'' and the 3rd Most Innovative Company in Sports behind

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

and the

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

References

{{Reflist Companies based in Austin, Texas Privately held companies based in Texas Software companies of the United States American companies established in 2007

History and clients

Awards and recognitions

See also

References