QMobile (
Urdu
Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...
: ) is a Pakistani
consumer electronics
Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...
marketing company which marketed
Gionee
Gionee () is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it was one of China's largest mobile phone manufacturers. According to Gartner, its market share in China was 4.7% in 2012, and it expanded into other ...
smartphones in
Pakistan
Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
.
At its peak, it is one of the largest
smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
marketing brand in Pakistan with an estimate of one million mobile phones sold monthly. QMobile Phone's are assembled in Pakistan with basic parts imported from vendors in China and sold under its own brand.
History
QMobile was launched in 2009. Its mobile phones were known for their low- and mid-ranged price range and were assembled with imported parts from China.
QMobile’s range of devices includes, some tablets and dozens of phones including
touchscreen
A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
,
QWERTY
QWERTY ( ) is a keyboard layout for Latin-script alphabets. The name comes from the order of the first six Computer keyboard keys#Types, keys on the top letter row of the keyboard: . The QWERTY design is based on a layout included in the Sh ...
, and
WiFi
Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...
, all running
Android OS
Android is an operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen-based mobile devices such as smartphones and tablets. Android has historically been developed b ...
. A windows phone named QMobile W1 was also launched in 2015. QMobile launched the first
Android One
Android One was a family of third-party Android smartphones promoted by Google. In comparison to many third-party Android devices, which ship with a manufacturer's customized user interface and bundled apps, these devices run near-stock ver ...
smartphone in Pakistan.
With the passage of time, Qmobile has lost its popularity and eventually its market share to other brands. But in August 2020, it made a return with View Max series, which gained significant popularity in Pakistan.
Branding
QMobile appointed
Ertugrul Ghazi famed
Esra Bilgic as its
Brand Ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the ...
for their View Max series.
Smartphones
*Noir (A, I, E, J, X, M, W, Z, LT & S) series
*Bolt (A & T Series)
References
External links
*
Mobile phone companies of Pakistan
Pakistani brands
2009 establishments in Pakistan
Electronics companies established in 2009
Companies based in Karachi
Privately held companies of Pakistan
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