Pure Michigan began as an

advertising campaign An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it att ...

launched in 2008 by the state of

Michigan Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...

, featuring the voice of actor and comedian

Tim Allen Timothy Alan Dick (born June 13, 1953), known professionally as Tim Allen, is an American actor and comedian. He is known for playing Tim "The Toolman" Taylor on the ABC sitcom '' Home Improvement'' (1991–1999) and Mike Baxter on the ABC ...

, using the title song from '' The Cider House Rules'' as the background music in television commercials. The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan Governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund. The unprecedented tourism fund amount for the state allowed the Pure Michigan campaign to be broadcast on a national level beginning in March 2009. Annual funding for fiscal 2014 was $29 million. Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website. The site was relaunched in March 2008 to support the Pure Michigan brand. Travel Michigan is itself a division of the Michigan Economic Development Corporation, a state-funded economic development corporation founded in 1999 to support the economic development of Michigan. Campaign commercials and radio announcements depict Michigan as adventurous and

rustic Rustic may refer to: *Rural area *Pastoral Architecture * Rustication (architecture), a masonry technique mainly employed in Renaissance architecture * Rustic architecture, an informal architectural style in the United States and Canada with sever ...

. In August 2012, Secretary of State Ruth Johnson unveiled new license plates using the Pure Michigan logo. These plates were released to the public in April 2013. The logo is also used on retail projects sold in the state. At the end of 2014, legislation signed by Governor Rick Snyder extended the branding to the state's heritage route program, renaming them

Pure Michigan Byways A Pure Michigan Byway is the designation for a segment of the State Trunkline Highway System in the US state of Michigan that is a "scenic, recreational, or historic route that is representative of Michigan's natural and cultural heritage." The ...

References

External links

* {{official site, http://www.michigan.org
Michigan Economic Development Corporation website
Tourism campaigns Tourism in Michigan 2006 introductions

See also

References

External links