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Privilege Underwriters Reciprocal Exchange (PURE) is an American property insurance company established in 2006.


Business model

PURE caters to high-net-worth customers. It offers insurance for homes with a rebuild value of more than one million dollars, automobiles, watercraft, jewelry, art and other collections, personal excess liability (umbrella), and flood. The company is based in
White Plains, New York White Plains is a city in and the county seat of Westchester County, New York, United States. It is an inner suburb of New York City, and a commercial hub of Westchester County, a densely populated suburban county that is home to about one milli ...
. PURE is a member of the PURE Group of Insurance Companies (the PURE Group).


Breach of sanctions

Between 2018 and 2020 PURE Insurance assisted Viktor Vekselberg, a Russian oligarch, with $315,891 of transactions in breach of sanctions and was accordingly fined $466,200 by OFAC in 2023.


See also

* PURE Insurance Championship


References

{{insurance-stub Financial services companies established in 2006 Companies based in White Plains, New York