PureVia is a

stevia Stevia () is a natural sweetener and sugar substitute derived from the leaves of the plant species '' Stevia rebaudiana'', native to Paraguay and Brazil. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), wh ...

-based low calorie sugar substitute developed jointly by

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the man ...

and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop

sweetener {{Wiktionary, sweetener A sweetener is a substance added to food or drink to impart the flavor of sweetness, either because it contains a type of sugar, or because it contains a sweet-tasting sugar substitute. Many artificial sweeteners have be ...

and as a food ingredient. PureVia competes against

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atla ...

and

Cargill Cargill, Incorporated, is a Privately held company, privately held American global food corporation based in Minnetonka, Minnesota, Minnetonka, Minnesota, and incorporated in Wilmington, Delaware. Founded in 1865, it is the largest privatel ...

's jointly developed

Truvia Truvia (also shown as ''truvía'') is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made o ...

brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.

Ingredients and Safety

PureVia is a blend of several different ingredients. It contains

dextrose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, usin ...

, natural flavors as well as the stevia extract

rebaudioside A Rebaudioside A (sometimes shortened to "Reb A") is a steviol glycoside from the leaves of ''Stevia rebaudiana'' that is 240 times sweeter than sugar. Rebaudioside A is the sweetest and most stable steviol glycoside, and is less bitter than stevio ...

. The

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...

(FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive.

Food ingredient

PureVia is used as a sweetener in SoBe Lifewater which is manufactured by

. It is also used in Trop50 and

Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first develope ...

G2.

References

External links

* Sugar substitutes PepsiCo brands {{food-product-stub