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In graphic design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...
, a pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been ''pulled'' from an article and used as a page layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
The high-level page layout involves deciding on the ov ...
graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page. Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web. They can add visual interest to text-heavy pages with few images or illustrations.
Placement of a pull quote on a page may be defined in a publication's or website's style guide
A style guide or manual of style is a set of standards for the writing, formatting, and design of documents. It is often called a style sheet, although that term also has multiple other meanings. The standards can be applied either for gene ...
. Such a typographic device may or may not be aligned with a column
A column or pillar in architecture and structural engineering is a structural element that transmits, through compression, the weight of the structure above to other structural elements below. In other words, a column is a compression member. ...
on the page. Some designers, for example, choose not to align the quote. In that case, the quotation cuts into two or more columns, as in the example shown. Because the pull quote invites the reader to read about the highlighted material, the pull quote should appear before the text it cites and, generally, fairly close to it.
Pull quotes need not be a verbatim copy of the text being quoted; depending on a publication's house style, pull quotes may be abbreviated for space or paraphrased for clarity, with or without indication.
A disadvantage of pull quotes as a design element is that they can disrupt the reading process of readers invested in reading the text sequentially by drawing attention to ghost fragments out of context. At the other extreme, when pull quotes are used to break up what would otherwise be a formless wall of text, they can serve as visual landmarks to help the reader maintain a sense of sequence and place.
See also
*Block quote
A block quotation (also known as a long quotation or extract) is a quotation in a written document that is set off from the main text as a paragraph, or block of text, and typically distinguished visually using indentation and a different typ ...
* Call-out
In publishing, a callout or call-out is a short string of text connected by a line, arrow, or similar graphic to a feature of an illustration or technical drawing, and giving information about that feature. The term is also used to describe a sh ...
References
External links
* {{DEFAULTSORT:Pull Quote Page layout