Puffa Puffa Rice was a brand of

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

produced by the

Kellogg Company Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack f ...

. Somewhere between Puffed Wheat and

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of ...

, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard. In 1972 the box was re-designed to feature a toy steam locomotive. In 1973 it changed again to feature popular puppet character

Sooty Sooty is a British children's television media franchise created by Harry Corbett incorporating primarily television and stage shows. The franchise originated with his fictional glove puppet character introduced to television in '' The Sooty ...

waving a magician's wand over the cereal.Sooty on a Puffa Puffa Rice box
/ref> In the US Puffa Puffa Rice was abruptly phased out during 1975. Puffa Puffa Rice figures prominently in Alan Ayckbourn's play ''Table Manners'', which is part of his ''Norman Conquests''.

References

External links

Kellogg Company HistoryPuffa Puffa Rice memorial page
Kellogg's cereals 1967 establishments in the United States 1975 disestablishments in the United States {{Breakfast-stub