{{Multiple issues, {{more footnotes, date=October 2020{{refimprove, date=October 2020 A communications manager, sometimes called ''public relations manager'' or ''pr manager'', is a person entrusted with the management (planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders. Typical job titles for communications managers are - depending on their level - ''Communications manager'', Communications Director, ''Vice President Communications'' and Chief Communications Officer (CCO). The activity is not to be equated with that of the press or media spokesperson, who is only responsible for communication with the media ( media relations). However, the area of media relations makes up a large (but declining) area of work for communication managers.Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD, p. 77. Online
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Fields of work

Communication managers work in commercial enterprises, government organizations/authorities,

non-governmental organizations A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...

(associations and other NGOs), scientific institutions, parties and other organizations. The areas in which communication managers work include the following communication disciplines: * Media relations *

Internal communications Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns ...

Marketing communications Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

* Public affairs (representation of interests and lobbying) * Sales communications * Investor relations Typical tasks and objectives include: * overall management of strategic communications * the evaluation of communication activities and measurement of success (communication controlling) * brand communications * internal advice and training * CSR communications

Professional associations

Communications manager is a profession, with professional organizations on international, national and regional levels: *

European Association of Communication Directors The European Association of Communication Directors (EACD) is a multi-field network for communication professionals across Europe. The EACD was founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries. As of March 2 ...

(EACD), the professional association for senior communication managers (communication directors) in companies, headquartered in Brussels

Prominent examples

Prominent examples of high-level communications managers include: * the current White House Communications Director * the current

Downing Street Director of Communications The Downing Street director of communications is the post of director of communications for the prime minister of the United Kingdom. The position is held by an appointed special adviser. In September 2022, as part of the incoming Truss minis ...

to the Prime Minister of the United Kingdom

Weblinks

* Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD. Online
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References

Public relations people by role Management occupations Corporate titles Communications management