Public Image Of Mitt Romney
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The public image of
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
refers to how Americans view Mitt Romney. Following his 2008 presidential campaign, Romney's personal and political appearance increased. Romney's values and affiliation with
the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
(LDS Church) are significant factors in his public image and "Faith in America" speech.Mormon Mitt Romney not 'Christian,' says Fox News Host
by Elizabeth Tenety, ''
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'', July 18, 2011


Images of persona

Throughout his career, Romney has attempted to apply the "Bain way" in addressing political issues.Hewitt, ''A Mormon in the White House?'', pp. 56–58. Romney has said, "There were two key things I learned at Bain. One was a series of concepts for approaching tough problems and a problem-solving methodology; the other was an enormous respect for data, analysis, and debate." He has written, "There are answers in numbers – gold in numbers. Pile the budgets on my desk and let me wallow." Romney believes the Bain approach is not only effective in the business realm but also in running for office and, once there, in solving political problems such as proper Pentagon spending levels and the future of Social Security. Former Bain and Olympics colleague Fraser Bullock has said of Romney, "He's not an ideologue. He makes decisions based on research data more deeply than anyone I know." Romney has consequentially gained a reputation as an economic policy wonk. Romney also has a reputation for somewhat stilted,
technocratic Technocracy is a form of government in which decision-makers appoint knowledge experts in specific domains to provide them with advice and guidance in various areas of their policy-making responsibilities. Technocracy follows largely in the tra ...
public appearances; in his public appearances during the 2002 gubernatorial campaign, he sometimes gave PowerPoint presentations rather than conventional speeches. Furthermore, Romney has frequently relied on statistics as background for political positions in debates. Upon taking office he became, in the words of ''
The Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
'', "the state's first self-styled CEO governor". Als
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''Deseret Morning News'', July 6, 2007.
During his 2008 presidential campaign, he constantly asked for data, analysis, and opposing arguments, and has been described by ''Slate'' magazine as a potential "CEO president". During 2011, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' described Romney's persona as facts-driven, cautious, formal, socially stiff, and "spare with his emotions." In an interview with ''
Parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually some variety ...
'' in August 2012, Romney said: "There is a, I don't know, a societal norm that if you're running for office, you can't be emotional, and perhaps I bow to that too often." Romney's choice of words and manner of speaking has also drawn attention. His use of words such as "guffaw," "brickbats," "dickens," "smitten," and "the big house," exclamations like "gosh," "golly," "darn," "heck," and the qualifier "if you will" led to ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' saying that he "can sometimes seem like an
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
, employing a language all his own. It is polite, formal, and at times
anachronistic An anachronism (from the Greek , 'against' and , 'time') is a chronological inconsistency in some arrangement, especially a juxtaposition of people, events, objects, language terms and customs from different time periods. The most common typ ...
, linguistically setting apart a man who frequently struggles to sell himself to the American electorate." Friends and advisers have called his verbal quirks "Mittisms" and described his language as "old-timey", "1950s" and "the
Gomer Pyle Gomer Pyle is a fictional character played by Jim Nabors and introduced in the middle of the third season of '' The Andy Griffith Show''. A naive and gentle auto mechanic, he became a recurring character with the January 1963 episode "Man i ...
routine", while Democratic strategist David Axelrod once remarked that Romney "must watch ''
Mad Men ''Mad Men'' is an American historical drama, period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on cable network AMC (TV channel), AMC from July 19, 2007, to May 17, 2015, with seven seasons ...
'' and think it's the evening news." Romney's Mormonism calls for abstinence from swearing, instead using phrases such as "good grief", "flippin'", "good heavens" and "for Pete's sake"; former Speaker of the
Massachusetts House of Representatives The Massachusetts House of Representatives is the lower house of the Massachusetts General Court, the State legislature (United States), state legislature of Massachusetts. It is composed of 160 members elected from 14 counties each divided into ...
Thomas Finneran recalled that when annoyed, Romney would "let loose" with phrases like "go to H-E-double hockey sticks." ''
People The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...
'' magazine included Romney in its 50 Most Beautiful People list for 2002. Some critics held Romney to be an out-of-touch multi-millionaire who cannot relate to
middle-class The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. Commo ...
America. For example, during the 2012 presidential election campaign, when Romney proposed a $10,000 wager with one of his opponents in a televised Republican primary debate, political rivals and others were quick to call the bet an example of what they argued was Romney's lack of understanding of the concerns of average Americans, who would never treat such a large sum of money so casually. Often in response to gaffes Romney had made on the campaign trail, political satirists based jokes on an image of Romney as a wealthy, pampered elitist. As comedian
John Oliver John William Oliver (born 23 April 1977) is a British and American comedian who hosts ''Last Week Tonight with John Oliver'' on HBO. He started his career as a stand-up comedian in the United Kingdom and came to wider attention for his work ...
on ''
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'' put it, "Everything about Romney tells the tale of a man who just fired your dad."


Images of political philosophy

For much of his business career, Romney did not take public political stances.Hersh, ''The Shadow President'', p. 139. His early philosophical influences were often non-political, as during his missionary days when he read
Napoleon Hill Oliver Napoleon Hill (October 26, 1883 – November 8, 1970) was an American self-help author. He is best known for his book ''Think and Grow Rich'' (1937), which is among the best-selling self-help books of all time. Hill's works insisted tha ...
's self-help tome ''
Think and Grow Rich ''Think and Grow Rich'' is a book written by Napoleon Hill and Rosa Lee Beeland released in 1937 and promoted as a personal development and self-improvement book. He claimed to be inspired by a suggestion from business magnate and later-philanthr ...
'', and encouraged his colleagues to do the same. Als
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''Deseret Morning News'', July 2, 2007.
Until 1993, he was registered as an
Independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...
Als
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''Deseret Morning News'', July 4, 2007.
who in the
1992 Democratic Party presidential primaries From February 10 to June 9, 1992, voters of the Democratic Party (United States), Democratic Party chose its nominee for President of the United States, president in the 1992 United States presidential election. Despite scandals and questions ab ...
had voted for the Democratic former senator from Massachusetts,
Paul Tsongas Paul Efthemios Tsongas ( ; February 14, 1941 – January 18, 1997) was an American politician who represented Massachusetts in the United States Senate from 1979 until 1985 and in the United States House of Representatives from 1975 until 1 ...
. In the 1994 Senate race, Romney aligned himself with Republican Massachusetts Governor William Weld, saying "I think Bill Weld's
fiscal conservatism In American political theory, fiscal conservatism or economic conservatism is a political and economic philosophy regarding fiscal policy and fiscal responsibility with an ideological basis in capitalism, individualism, limited government, ...
, his focus on creating jobs and employment and his efforts to fight discrimination and assure civil rights for all is a model that I identify with and aspire to." As a gubernatorial candidate in 2002, and then initially as Governor of Massachusetts, he generally operated in the mold established by Weld and followed by Weld's two other Republican successors,
Paul Cellucci Argeo Paul Cellucci (; April 24, 1948 – June 8, 2013) was an American politician, lawyer, and diplomat. A member of the Republican Party, he served as the 69th governor of Massachusetts from 1997 to 2001 and as the United States Ambassador to ...
and Jane Swift: restrain spending and taxing, be tolerant or permissive on social issues, protect the environment, be tough on crime, try to appear post-partisan. Late in his term as governor, he shifted positions and emphases to better align with traditional conservatives on social issues.Balz and Johnson, ''The Battle for America 2008'', p. 238.Heilemann and Halperin, ''Game Change'', pp. 293–294. This increased alignment with traditional conservatives on social issues coincided with Romney's becoming a candidate for the 2008 Republican nomination for president. He said that learning from experience and changing views accordingly is a virtue, and that, "If you're looking for someone who's never changed any positions on any policies, then I'm not your guy." Romney responded to criticisms of ideological pandering with the explanation that "The older I get, the smarter Ronald Reagan gets." Journalist Daniel Gross sees Romney as approaching politics in the same terms as a business competing in markets, in that successful executives do not hold firm to public stances over long periods of time, but rather constantly devise new strategies and plans to deal with new geographical regions and ever-changing market conditions. Political profiler
Ryan Lizza Ryan Christopher Lizza ( ; born July 12, 1974) is an American journalist. His 2017 interview with White House Communications Director Anthony Scaramucci resulted in Scaramucci's dismissal. He was a senior political analyst for CNN and formerly t ...
notes the same question regarding whether Romney's business skills can be adapted to politics, saying that "while giving customers exactly what they want may be normal in the corporate world, it can be costly in politics". Writer
Robert Draper Robert Draper (born November 15, 1959) is an American journalist, and author of '' Do Not Ask What Good We Do: Inside the U.S. House of Representatives''. He is a journalist at ''The New York Times''. Previously, he worked for ''Texas Monthly'' a ...
holds a somewhat similar perspective: "The Romney curse was this: His strength lay in his adaptability. In governance, this was a virtue; in a political race, it was an invitation to be called a phony." Writer Benjamin Wallace-Wells sees Romney as a detached problem solver rather than one who approaches political issues from a humanistic or philosophical perspective. Journalist Neil Swidey views Romney as a political and cultural enigma, "the product of two of the most mysterious and least understood subcultures in the country: the Mormon Church and private-equity finance," and believes that has led to the continued interest in the "dog on the roof" story. Political writer
Joe Klein Joe Klein (born September 7, 1946) is an American political commentator and author. He is best known for his work as a columnist for ''Time'' magazine and his novel '' Primary Colors'', an anonymously written roman à clef portraying Bill Clinton ...
views Romney as actually more conservative on social issues than he portrayed himself during his Massachusetts campaigns and less conservative on other issues than his presidential campaigns have represented, and concludes that Romney "has always campaigned as something he probably is not."


Religion

Romney's religious background has been extensively covered by the mainstream media, especially in connection with his 2008 and 2012 presidential campaigns. Romney is a member of the LDS Church, members of which are commonly known as
Mormon Mormons are a religious and cultural group related to Mormonism, the principal branch of the Latter Day Saint movement started by Joseph Smith in upstate New York during the 1820s. After Smith's death in 1844, the movement split into several ...
s or
Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
. In addition to
missionary A missionary is a member of a Religious denomination, religious group who is sent into an area in order to promote its faith or provide services to people, such as education, literacy, social justice, health care, and economic development.Thoma ...
work in France in the 1960s, under the tutelage of Wesley L. Pipes, Romney has served as a
bishop A bishop is an ordained member of the clergy who is entrusted with a position of Episcopal polity, authority and oversight in a religious institution. In Christianity, bishops are normally responsible for the governance and administration of di ...
and a stake president in his church. In accordance with LDS practice,
bishops A bishop is an ordained member of the clergy who is entrusted with a position of Episcopal polity, authority and oversight in a religious institution. In Christianity, bishops are normally responsible for the governance and administration of di ...
and stake presidents are lay positions in the LDS Church, so Romney was not compensated for his years of service in those positions. Also in accordance to his religious beliefs, Romney abstains from
alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...
and
smoking Smoking is a practice in which a substance is combusted, and the resulting smoke is typically inhaled to be tasted and absorbed into the bloodstream of a person. Most commonly, the substance used is the dried leaves of the tobacco plant, whi ...
. Romney's great-great-grandfather, Parley P. Pratt, was among the first leaders of the
Latter Day Saint movement The Latter Day Saint movement (also called the LDS movement, LDS restorationist movement, or Smith–Rigdon movement) is the collection of independent church groups that trace their origins to a Christian Restorationist movement founded by ...
in the early 19th century. Marion G. Romney, his first cousin, once removed, was one of the church's
twelve apostles In Christian theology and ecclesiology, the apostles, particularly the Twelve Apostles (also known as the Twelve Disciples or simply the Twelve), were the primary disciples of Jesus according to the New Testament. During the life and minist ...
. Romney's paternal great-grandparents practiced
plural marriage Polygamy (called plural marriage by Latter-day Saints in the 19th century or the Principle by modern fundamentalist practitioners of polygamy) was practiced by leaders of the Church of Jesus Christ of Latter-day Saints (LDS Church) for more ...
, and went to
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
in 1884 after the 1878
U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that turn on question ...
decision in '' Reynolds v. United States'' that upheld laws banning polygamy.Jennifer Dobner and Glen Johnson. Romney's second great-grandmother, Elnora Lucretia Warner was one of five wives of Simon Cooker Dalton
Romney's family tree has polygamy branch
Associated Press via ''The Boston Globe''. February 24, 2007.
Subsequent generations of Romney's paternal lineage have been monogamous, and none of his mother's Mormon ancestors were polygamists. Romney's father, George W. Romney, was a
patriarch The highest-ranking bishops in Eastern Orthodoxy, Oriental Orthodoxy, the Roman Catholic Church (above major archbishop and primate), the Hussite Church, Church of the East, and some Independent Catholic Churches are termed patriarchs (and ...
in the LDS Church. Romney's wife, Ann, converted to Mormonism before they were married in 1969. Romney has expressed his faith in Jesus Christ as his "Lord and Savior" openly to evangelical Christian groups. He has received support from evangelical Christians.


"Faith in America" speech

Romney delivered his "Faith in America" speech on December 6, 2007, at the George H. W. Bush Presidential Library, with an introduction by
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
. The speech, which was widely regarded as evoking that of Senator
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
'
September 1960 pledge not to allow Catholic doctrine to inform policy
discussed the role of religion in American society and politics. While the speech was perceived as a response to Huckabee's mercurial rise in the polls in late November within first caucusing Iowa, soon to cast ballots on January 3 (in which likely caucus-goers were deemed to be over 40-percent evangelical), with commentators opining that Romney hoped it would effectively answer the media's longtime preoccupation with the hurdle manifested by Romney's faith, Romney's campaign billed the speech as extolling American freedom of worship while helping to satisfy public curiosity about how Romney's strain of religious devotion would inform presidential governance. After the speech was delivered, Romney's advisors told reporters, off the record, that Romney had said that through this speech he wanted to address his "comma problem": the common practice to put next to his name in media reports, "''(comma)'' who is a Mormon ''(comma)''." Romney's speech gave primacy to the American Constitutional right of religious liberty, which produces cultural diversity and vibrancy of dialog. He called for public acknowledgement of God such as within Holidays religious displays. Romney said, "Freedom requires religion just as religion requires freedom.". He cited a religious nature to historic abolitionists' campaigns, the campaign for American Civil Rights, and the contemporary campaign for the
Right to Life The right to life is the belief that a human (or other animal) has the right to live and, in particular, should not be killed by another entity. The concept of a right to life arises in debates on issues including: capital punishment, with some ...
. Romney advocated the maintenance of a separation of Church and State, stating that he, as president, would decline directives from churches' hierarchies, including that of the LDS church. Romney said while there are those who would prefer he indicated he holds his LDS faith merely as a tradition, actually he believes in his faith and tries to live according to its teachings, and while sacraments and confession of Romney's "church's beliefs about Christ may not all be the same as those of other faiths," he still holds Christ "the Son of God and Savior of mankind." Romney declined to address further the specifics of his Mormonism, implying that any compulsion to do so would counter the Constitutional prohibition of a religious test for political office. Romney wrote the speech himself. In the speech, Romney said, "I saw my father march with Martin Luther King." Some weeks later, the Romney campaign, when asked for the specifics, indicated this to have been an
NAACP The National Association for the Advancement of Colored People (NAACP) is an American civil rights organization formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E. B. Du&nbs ...
-sponsored procession in Grosse Pointe, Michigan, led by George W. Romney. However, there are conflicting accounts as to whether King was present at this march. In an interview with ''Newsweek,'' Romney said, "I don't think I defined religious liberty ... it includes all, all forms of personal conviction. ... The people who don't have a particular faith have a personal conviction. I said all forms of personal conviction. And personal conviction includes a sense of right and wrong and any host of beliefs someone might have. Obviously in this nation, our religious liberty includes the ability to believe or not believe."


Media coverage

Contrasting media coverage, Mormonism was not an issue in his father's presidential campaign in 1968. Possible reasons include: he dropped out before it could become one, the candidacy of
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
(a Catholic) had neutralized the religion issue, and religion generally was not a major stump issue.Linda Feldmann
"Romney moves to allay Mormon concerns directly"
''Christian Science Monitor'', December 11, 2007.
During the
Boca Raton Boca Raton ( ; ) is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 United States census, 2020 census and it ranked as the 23rd-largest city in Florida in 2022. Many people with a Boca Raton Address, ...
debate of January 24, 2008'',
NBC Nightly News ''NBC Nightly News'' (titled as ''NBC Nightly News with Tom Llamas'' for its weeknight broadcasts ) is the flagship daily evening News broadcasting#Television, television news program for NBC News, the news division of the NBC television network ...
'' anchor
Brian Williams Brian Douglas Williams (born May 5, 1959) is an American journalist and television news anchor. He was a correspondent for ''NBC Nightly News'' starting in 1993, before his promotion to anchorman, anchor and managing editor of the broadcast in ...
asked Romney: "Governor, we've got poll ...in the morning that says ... 44 percent of respondents say a Mormon president would have a difficult time uniting the country. ... " ... to which Romney replied: Romney's "Faith in America" speech, delivered in December 2007, addressed the matter. In it, Romney said he should neither be elected nor rejected based upon his religion, and echoed Senator John F. Kennedy's famous speech during his 1960 presidential campaign in saying "I will put no doctrine of any church above the plain duties of the office and the sovereign authority of the law." Instead of discussing the specific tenets of his faith, he said that he would be informed by it and that, "Freedom requires religion just as religion requires freedom. Freedom and religion endure together, or perish alone." One academic study, based upon research conducted throughout the 2008 primaries, showed a widespread lack of knowledge among voters about
Mormonism Mormonism is the theology and religious tradition of the Latter Day Saint movement of Restorationism, Restorationist Christianity started by Joseph Smith in Western New York in the 1820s and 1830s. As a label, Mormonism has been applied to va ...
that tended to be resistant to factual information that would correct mistaken notions about the religion. The authors reasoned that for Romney religion has become an item of interest for voters. Another study, analyzing a survey conducted during January 2008 found that voters had selectively internalized the notion of religious equality, and in particular not extended it to Mormons, thus making Romney's run more difficult. Those authors concluded that, "for a Mormon candidate, the road to the presidency remains very rough ... The bias against a Mormon candidate is substantial." The June 13, 2011, issue of ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' magazine featured a Romney-themed cover based on the popular ''
Book of Mormon The Book of Mormon is a religious text of the Latter Day Saint movement, first published in 1830 by Joseph Smith as ''The Book of Mormon: An Account Written by the Hand of Mormon upon Plates Taken from the Plates of Nephi''. The book is one of ...
'' Broadway musical, and dubbed the summer of 2011 "The Mormon Moment".


Impact on political philosophy

Romney's foreign policy views are rooted in the belief in
American exceptionalism American exceptionalism is the belief that the United States is either distinctive, unique, or exemplary compared to other nations. Proponents argue that the Culture of the United States, values, Politics of the United States, political system ...
and the need to preserve American supremacy in the world. This parallels the Mormon belief that the
United States Constitution The Constitution of the United States is the Supremacy Clause, supreme law of the United States, United States of America. It superseded the Articles of Confederation, the nation's first constitution, on March 4, 1789. Originally includi ...
is divinely inspired and that the U.S. was selected by God to play a special part in human history. Indeed, Romney's political beliefs regarding a limited role for government, a need for self-reliance, and requirements for welfare recipients, often reflect Mormon tenets adapted for the secular world.


2008 election

In polls of Republican voters taken during the 2008 presidential primaries a quarter of Republican voters expressed that they would be "less likely" to vote for a presidential candidate who is Mormon. Among other criticisms, some evangelical voters view the LDS Church as a
cult Cults are social groups which have unusual, and often extreme, religious, spiritual, or philosophical beliefs and rituals. Extreme devotion to a particular person, object, or goal is another characteristic often ascribed to cults. The term ...
. However, some social conservatives and
evangelicals Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide, interdenominational movement within Protestant Christianity that emphasizes evangelism, or the preaching and spreading of the Christian g ...
criticize Romney for not being Mormon enough, regarding social policy.Daniel Nasaw
"He hasn't been Mormon enough"
''The Guardian'', December 6, 2007.
He has avoided speaking publicly about specific church doctrines, and has pointed out that the U.S. Constitution prohibits religious tests for public office. Declining to discuss details about his religion also reduced the risk that doctrinal differences will alienate evangelical Christian voters. Romney instead addressed religion in general, saying that as president he would "need the prayers of the people of all faiths," and that he would "serve no one religion, no one group, no one cause, and no one interest. A president must serve only the common cause of the people of the United States." Mitt Romney was the third U.S. presidential candidate of the
Mormon Mormons are a religious and cultural group related to Mormonism, the principal branch of the Latter Day Saint movement started by Joseph Smith in upstate New York during the 1820s. After Smith's death in 1844, the movement split into several ...
faith to have a high likelihood of achieving a major political party's nomination. The first of these three was Romney's own father, George W. Romney, a progressive on Civil Rights who reorganized the
American Motors American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
Corporation. George Romney, while
Governor of Michigan The governor of Michigan is the head of government of the U.S. state of Michigan. The current governor is Gretchen Whitmer, a member of the Democratic Party, who was inaugurated on January 1, 2019, as the state's 49th governor. She was re-ele ...
, ran for president in 1968 as a popular alternative to Richard M. Nixon for Republican nomination. The second was
Mo Udall Morris King Udall (June 15, 1922 – December 12, 1998) was an American attorney and Democratic politician who served as a U.S. representative from Arizona from May 2, 1961, to May 4, 1991. He was a leading contender for the 1976 Democratic pr ...
, the liberal
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
congressman. He gained considerable support throughout the 1976 primary race as a rival to
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
, who campaigned as a devout evangelical. During the latter part of Udall's campaign, he faced criticism from black activists concerning the fact that the church stated as his religious affiliation, the LDS Church, barred black members from holding its lay priesthood. (This policy was changed in 1978.) In response to this criticism, Udall withdrew nominal affiliation with the denomination in 1976. Differing from Udall, Mitt Romney is a social conservative. Paralleling Udall's rivalry with the outspokenly evangelical candidate Jimmy Carter, one of Romney's chief rivals in 2007 was also a self-professing evangelical and former Southern governor,
Mike Huckabee Michael Dale Huckabee (, born August 24, 1955) is an American diplomat, political commentator, Baptist minister, and politician serving as the 29th United States Ambassador to Israel, United States ambassador to Israel since 2025. A member of ...
. Romney is a proponent of contemporary
monogamous Monogamy ( ) is a relationship of two individuals in which they form a mutual and exclusive intimate partnership. Having only one partner at any one time, whether for life or serial monogamy, contrasts with various forms of non-monogamy (e.g. ...
, heterosexual marriage:


2012 election

The question of whether Mormons are considered "Christians" remains a sensitive issue, with possible political implications. As such, analysts expected Romney's affiliation with the LDS Church to become an issue again on the campaign trail. In regards to that question, a June 2011
Pew Research The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It als ...
poll, found that one out of every four American voters said they would be less likely to vote for a candidate if he or she were Mormon.Mormon Mission: Mitt Romney, Jon Huntsman Challenged by Stereotypes
video report & article by Lauren Vance, ''
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
'', June 25, 2011
When asked about his faith's view on
gay rights Rights affecting lesbian, gay, bisexual, transgender and queer (LGBTQ) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Not ...
in a June 2011 interview with
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's
Piers Morgan Piers Stefan Pughe-Morgan (; O'Meara, born 30 March 1965) is an English journalist and media personality. He began his career in 1988 at the tabloid ''The Sun (United Kingdom), The Sun''. In 1994, at the age of 29, he was appointed editor of ...
, Romney stated:
Rick Santorum Richard John Santorum Sr. ( ; born May 10, 1958) is an American politician, attorney, author, and political commentator who represented Pennsylvania in the United States Senate from 1995 to 2007. He was the Senate's Chairman of the United Sta ...
was asked if Jon Huntsman and Mitt Romney will have problems in the race as Mormons. Santorum answered,
"I hope not." He continued, "I hope that people will look at the qualities of candidates and look at what they believe and what they're for and look their records and then make a decision."
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
said;
"I find it preposterous that in 2011 we're debating whether or not a man is qualified or worthy of your vote based on whether or not his religion ... is a disqualifying provision," Biden told an audience at the
University of Pittsburgh The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...
. "It is not. It is embarrassing and we should be ashamed, anyone who thinks that way," he said in a response to a student's question about how his own religious faith affected his philosophy of government.
On '' State of the Union with Candy Crowley'', David Axelrod was asked on
Mormonism Mormonism is the theology and religious tradition of the Latter Day Saint movement of Restorationism, Restorationist Christianity started by Joseph Smith in Western New York in the 1820s and 1830s. As a label, Mormonism has been applied to va ...
as a campaign issue. He said: "We've said that's not fair game".


See also

* Mitt (film) * Latter Day Saint political history * Culture of the Church of Jesus Christ of Latter-day Saints * Criticism of the Church of Jesus Christ of Latter-day Saints * '' Presidents and Prophets''


References


Bibliography

* * * *


Further reading

*
"Tabernacle on trial: Mormons dismayed by harsh spotlight,"
by Suzanne Sataline

by Philip Barlow
"Romney and JFK: The difference"
by
Garry Wills Garry Wills (born May 22, 1934) is an American author, journalist, political philosopher, and historian, specializing in American history, politics, and religion, especially the history of the Catholic Church. He won a Pulitzer Prize for Gener ...

"What does Mormonism mean to Mitt?"
by Matthew Bowman

by
Noah Feldman Noah Raam Feldman (born May 22, 1970) is an American legal scholar and academic. He is the Felix Frankfurter Professor of Law at Harvard Law School and chairman of the Harvard Society of Fellows. He is the author of 10 books, host of the podcas ...

"Should Mormons hate Huckabee?"
by Russell Arben Fox
"Romney [2011
/nowiki> Value Voters Summit Transcript"">011">"Romney [2011
/nowiki> Value Voters Summit Transcript"
"In besieged Mormon colony, Mitt Romney's Mexican roots"
by Nick Miroff

by Todd Compton
"The shaping of a candidate: A look at Mitt Romney's faith journey"
by Jessica Ravitz


External links

* , written/directed by Greg Whiteley
Mitt Romney's "Faith in America" speech (Google video)
{{DEFAULTSORT:Romney, Mitt Public image Public image of American politicians