Pubert is a French company based in Chantonnay, a town of the Western French region of

Vendée Vendée (; br, Vande) is a department in the Pays de la Loire region in Western France, on the Atlantic coast. In 2019, it had a population of 685,442.

. The company is the leading manufacturer of

tiller A tiller or till is a lever used to steer a vehicle. The mechanism is primarily used in watercraft, where it is attached to an outboard motor, rudder post or stock to provide leverage in the form of torque for the helmsman to turn the rudder ...

s in the world.

History

The Pubert Company was founded in Chantonnay,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

in 1840. Its headquarters and main production site are still there today. The company has been run by the Pubert family for six generations. Pubert’s founders invented the reversible plow during the first half of the nineteenth century. During the 1960s, Pubert started working on mechanized agricultural tools and released its first motor-powered tiller in 1976. The current

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

, Jean-Pierre Pubert has been head of the company since 1984. In 1984, Pubert was one of the smallest

manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ...

s in France. In the year 2000, the company became the largest European manufacturer and in 2005, the worldleading manufacturer of tillers.

Products

Pubert manufactures : * tillers (world leading manufacturer){{Cn, date=June 2015 * brushcutters * lawn scarifiers * dethatcher (accessory to be mounted on tiller) *

weed whacker A string trimmer, also known by the portmanteau strimmer and the trademarks Weedwacker, Weed eater and Whipper Snipper. is a garden tool for cutting grass, small weeds, and groundcover. It uses a whirling monofilament line instead of a blade, ...

(accessory to be mounted on tiller) *

plow A plough or plow (Differences between American and British spellings, US; both ) is a farm tool for loosening or turning the soil before sowing seed or planting. Ploughs were traditionally drawn by oxen and horses, but in modern farms are draw ...

s (accessory to be mounted on tiller) * furrowing plow (accessory to be mounted on tiller) Pubert is a supplier for

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...

, Husqvarna and

Staub Staub (engl. ''dust'', German and Jewish ( Ashkenazic): from Middle High German stoup German Staub "dust" a nickname for a miller) is a German-language surname. Notable people with the surname include: *Chelsea Staub (born 1988), American actress ...

. In 1987, to prove the quality of its tillers, Pubert set a

Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

by running one of its tillers for 24 hours non-stop.

Figures

Revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive rev ...

(or

turnover Turnover or turn over may refer to: Arts, entertainment, and media *''Turn Over'', a 1988 live album by Japanese band Show-Ya * Turnover (band), an American rock band *"Turnover", a song on Fugazi's 1990 album '' Repeater'' *''Turnover'', a Japane ...

) : €70 million (in 2008) Exports: 70% of

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in ...

Production: 200 000 tillers per year – which represents 25-30% of worldwide production. Production sites : * Chantonnay, France *

Lons-le-Saunier Lons-le-Saunier () is a commune and capital of the Jura Department, eastern France. Geography The town is in the heart of the Revermont region, at the foot of the first plateau of the Jura massif. The Jura escarpment extends to the east and ...

, France * Jionan, China (since 2008) Staff : 200 employees

Internationalization In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. Internationalization is a crucial strateg ...

: products sold in 40 countries / 5 continents

Awards

In 2009, Jean-Pierre Pubert (CEO) was elected Western-French

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

of the year. In 2000, Pubert’s products won the Safety Award at the URBAVERT-URBATEC convention in France.

Key executives

Jean-Pierre Pubert CEO since 1984 Didier Grare : Directing Manager

Sources

Site Officiel
*EcoMag Tele-Vendée 2009 Companies based in Pays de la Loire Manufacturing companies of France