Priamyi (, , ) is a private Ukrainian TV channel which under the name Tonis () was established in 1989. In 2017 the channel changed ownership and was revamped under its current name.

History

Tonis

The TV channel Tonis was established in 1989 with its headquarters in

Mykolaiv Mykolaiv ( ), also known as Nikolaev ( ) is a List of cities in Ukraine, city and a hromada (municipality) in southern Ukraine. Mykolaiv is the Administrative centre, administrative center of Mykolaiv Raion (Raions of Ukraine, district) and Myk ...

. In the same year it was licensed to satellite channel WORLDNET. In 1992, the head office moved to

Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...

, and the channel began broadcasting in the capital. Parallel experimental satellite began broadcasting as part of the "slave channel". Tonis received the right to broadcast in 12 regions of

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

. On December 8, 1993 a new logo was launched because its first logo was short-lived.

Priamyi

In early 2017, the ownership of the television company changed. It was announced that the channel would switch to broadcasting informational and analytical content and most likely it would also change its name to "Priamyi" (which can be translated in English as "Direct" or as "Straight"). The launch of the updated channel was scheduled for August 24, 2017. On this day (

Independence Day of Ukraine Independence Day of Ukraine (, ) is a public holidays in Ukraine, state holiday in Ukraine, celebrated on 24 August in commemoration of the Declaration of Independence of Ukraine, Declaration of Independence of 1991. History When Ukraine was st ...

) the channel started broadcasting under its new name. On February 18, 2021, former

President of Ukraine The president of Ukraine (, ) is the head of state of Ukraine. The president represents the nation in international relations, administers the foreign political activity of the state, conducts negotiations and concludes international treaties. ...

Petro Poroshenko Petro Oleksiiovych Poroshenko (born 26 September 1965) is a Ukraine, Ukrainian politician and Oligarchy, oligarch who served as the fifth president of Ukraine from 2014 to 2019. He served as the Minister of Foreign Affairs (Ukraine), Minister ...

announced that he bought the TV channel for a "large sum". On November 9, 2021, Poroshenko announced that he had sold the channel following the passing of Ukraine's "de-oligarchization" law.

Audience

During 2005-2006, Tonis increased the amount of broadcasting and coverage in the regions of

. The potential audience of 18 million viewers in 230 settlements of

, one in 54 cities included in the telemetry panel of GfK-USM has a population of over 50,000 people, representing 75% of the audience panel. In the short term, Tonis planned to build a regional network broadcasting and become a channel that covers almost all of the monitoring panel "50,000 +". The audience for which is updated Tonis - aged 16 to 70 years.

References

External links