Prozis

Prozis, established in 2007 by Miguel Milhão, is a Portugal-based brand operating under the Prozis Group. Headquartered in Maia, Portugal, the company specializes in a comprehensive range of sports nutrition, fitness apparel, and well-being products, serving a global customer base through its multilingual e-commerce platform. While its primary business model is online retail, Prozis has developed infrastructures to support its operations. This includes strategically located logistics centers, warehouses, and facilities in key countries such as the United States, Germany, Italy, and Portugal. This infrastructure enables efficient distribution and quality control. In addition to its direct-to-consumer online sales, Prozis products are distributed through established retail partnerships with supermarkets, nutrition stores, and other relevant retailers, broadening its market reach and accessibility worldwide.

Prozis ranks as the second-largest sports supplement company in Europe by revenue.

History

Prozis began as an online platform distributing sports nutrition products from established brands to the Portuguese market. Initially the focus was to sell other brands products, but soon the company started to make their own products, reaching a point where they only produce Prozis. Subsequently, the company expanded its product range to include supplements, activewear, functional foods, and technology-related items. To support this expansion, Prozis invested in production facilities and quality control processes. The company now operates multiple production facilities.

By 2015, Prozis reported growth, with over 230 employees and annual revenue exceeding €45 million. By 2016, the company had expanded its customer base across multiple markets.

In response to the growing demands of its distribution network, Prozis implemented its own logistics model, which included a dedicated delivery fleet and warehouses in the United States, Germany, Italy and Portugal.

In 2022, Prozis reported estimated annual revenue of $345.5 million. The company utilizes digital marketing, specializing collaborations with internet personalities - influencer marketing. This strategy brought in 2021, a high volume of social media tags in Portugal, and in 2024, in Germany.

In 2024, Prozis announced a plan of $20 million for a cereal production facility in South Carolina, USA, to expand its North American presence.

Prozis products are sold directly to consumers in numerous countries via its e-commerce platform and through retail partnerships, including chains such as Continente (Portugal), Carrefour, and Auchan (Spain), and many others across the globe. The company employs approximately 1,500 people globally and has ongoing expansion projects, including a new industrial unit in Famalicão that is expected to be done by 2025.

Sponsorships and Partnerships

Prozis has established partnerships with football and esports teams in various European countries, including:

* Portugal: Benfica, Braga, Famalicão, Porto, Rio Ave, Sporting
* Italy: Inter, Roma
* France: Monaco
* Spain: Sevilla, Valencia

The company also partners with individual influencers from various fields, such as actors, YouTubers, and TV presenters. Some of these influencers include:

- Borja Sanfelix

- Carolina Patrocínio

- Cristina Ferreira

- Delicious Martha

- Giuseppe Maiello

- José Castelo Branco

- Juan Faro Barros

- Kyria Nichelatti

- Rui Unas

- Sascha Huber

- Tiagovski

Prozis maintains partnerships with fitness and gym chains, such a
Fitness Up
an
Synergym
and collaborates with professionals in fitness, well-being, and nutrition. These partnerships are part of the company's marketing strategy.

Corporate Culture

Prozis operates with a distinct workplace environment. Features of its offices include decorative elements and the presence of two goat dwarfs named Amália and Chanfana. The company promotes a focus on self-improvement though: experiment, fail, learn, repeat.

Awards and recognition

Prozis was one of the brands that received, in Portugal, the "Escolha do Consumidor 2016" (Consumer's Choice) award in the area of health and well-being, more specifically in the category "Sports Supplements". For its success in exports, Prozis was also awarded the "Prémio Exportadora Revelação" (Exports Revelation Award), destined to distinguish and promote the success of companies that strive for export and international business. This prize was an initiative of Novo Banco and Jornal de Negócios in a partnership with IGNIOS, who together created the 2016 edition of the Export and Internationalisation awards.

External links

Official site

References

{{Reflist

Portuguese companies established in 2007
Nutritional supplement companies
Sports nutrition and bodybuilding supplement companies