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Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.


History

Proximic launched for alpha testing in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies. The company was based in
Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
, with research and development facilities in
Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...
. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche. Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the
AltaVista AltaVista was a web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own sear ...
search engine. In 2015, Proximic was acquired by Comscore. In 2023, Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore utilizing the capabilities from the May 2015 Proximic acquisition. The company currently operates as a division of Comscore, Inc. In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger.


References


External links


Official Website
{{Web crawlers Internet properties established in 2007 Internet search engines Online advertising Online advertising services and affiliate networks Digital marketing companies of the United States