Proximic by Comscore is a division of
Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the
advertising industry.
History
Proximic launched for
alpha testing in late 2007. In 2010, the company integrated with the real-time ad platform
AppNexus and started to offer its contextual data services to the
display advertisers and agencies.
The company was based in
Palo Alto
Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto.
Th ...
, with research and development facilities in
Munich
Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...
. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche. Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the
Mephisto Chess Computer. Chief Scientist was
Louis Monier, cofounder of the
AltaVista
AltaVista was a web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own sear ...
search engine.
In 2015, Proximic was acquired by Comscore. In 2023, Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore utilizing the capabilities from the May 2015 Proximic acquisition.
The company currently operates as a division of Comscore, Inc.
In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger.
References
External links
Official Website
{{Web crawlers
Internet properties established in 2007
Internet search engines
Online advertising
Online advertising services and affiliate networks
Digital marketing companies of the United States