"Proud" (stylized in

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) is a song by American rapper

2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...

featuring American rappers YG and Offset. It was sent to urban contemporary radio on March 6, 2018 as the lead single from 2 Chainz's EP '' The Play Don't Care Who Makes It'' (2018). The song was produced by T-Minus and Vaiyeh.

Composition

The production contains "a few plaintive synth squiggles" with a snare and hi-hat beat, while lyrically the rappers reflect on their separate upbringings and relationships with their mothers. 2 Chainz details spending his childhood in a crime-ridden neighborhood with his mother in the first verse. It is respectively followed by verses from YG and Offset, the latter of whom performs in melodic,

Auto-Tune Auto-Tune is audio processor software released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and Pitch correction, correct pitch in music. It operates on different principles ...

d vocals and praises his mother for teaching him how to make money. The three rappers interpolate lyrics from the chorus of the song "My Momma" by

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

featuring

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

, especially the line "My momma ain't raise no ho".

Critical reception

Aron A. of ''

HotNewHipHop ''HotNewHipHop'' (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and Sneaker collecting, sneakers. In addition to its editorial content, HotNewHipHop also produces the video seri ...

'' gave a positive review, writing "YG and Offset bring some fire verses through for the highlight of 2 Chainz latest project. On 'PROUD,' 2 Chainz brings T-Minus to handle the sleek production. The three emcees come through with fire and completely demolish their verses. While the project might only be four songs, 'PROUD' defintely 'sic''stands out on the tracklist." Mehan Jayasuriya of ''

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'' wrote that "2 Chainz's guests never get the best of him on 'Proud,' a song that balances toughness, humor, street savvy, and genuine affection. It's hard to imagine another rapper landing the kind of trap song you could bring home to mom."

Music video

An official music video was filmed on March 9, 2018 and released on March 27, 2018. Directed by 2 Chainz and Howard Ross and filmed in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

, it features appearances from the rappers' mothers, who dress like them, lip-sync their verses and dance along with them in various neighborhoods. 2 Chainz's mother wears

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sneakers, a gold "Tru" necklace, gold-tinted

Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched Tom Ford (brand), his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent (brand), Yves Sai ...

Olivier shades and a bandana, as she poses next to a classic

muscle car A muscle car is an American-made two-door sports coupe with a powerful engine, marketed for its performance. In 1949, General Motors introduced its 88 with the company's OHV Rocket V8 engine, which was previously available only in its lux ...

. YG's mother wears a red jacket, red bandana around her neck, high black socks, black loafers and dark red lipstick. Offset's mother appears inside a

trap house A drug house is a residence used in the illegal drug trade. Drug houses shelter drug users and provide a place for drug dealers to supply them. Drug houses can also be used as laboratories to synthesize (cook) drugs, or cache ingredients and p ...

, wearing tinted glasses and a heavy gold "Offset" chain and counting stacks of cash. The clip also shows people holding up signs with the song's lyrics, like "My Momma Ain't Raise No Ho" and "I'm Just Tryna Make My Momma Proud." The rappers and their mothers come together in the ending in front of the burned down house.

Live performances

On May 10, 2018, 2 Chainz and YG performed the song on ''

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'', with their mothers appearing onstage alongside them.

Charts

Certifications

References

{{Offset (rapper) 2018 singles 2018 songs 2 Chainz songs YG (rapper) songs Offset (rapper) songs Song recordings produced by T-Minus (record producer) Songs written by 2 Chainz Songs written by YG (rapper) Songs written by Offset (rapper) Songs written by T-Minus (producer) Songs written by Future (rapper) Songs written by Boi-1da Def Jam Recordings singles Songs about mothers