Prophet is an integrated growth

consulting A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Cons ...

firm A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...

that specializes in strategy, transformation, innovation,

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia. The firm is best known for BP's Beyond Petroleum strategy and

T-Mobile T-Mobile is the brand of telecommunications by Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telec ...

's "Un-carrier" positioning.

History

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...

Haas School of Business The Walter A. Haas School of Business (branded as Berkeley Haas) is the business school of the University of California, Berkeley, a Public university, public research university in Berkeley, California. It was the first business school at a pub ...

. In 1998, Michael Dunn was named company president. Around the same time, author and consultant

David Aaker David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He ...

began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named chief executive officer in 2000. He is currently the firm's chairman and CEO. Prophet's annual revenue has grown to approximately $125 million with over 500 employees worldwide.

Acquisitions

In early 2009, Prophet acquired

Richmond, Virginia Richmond ( ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Virginia. Incorporated in 1742, Richmond has been an independent city (United States), independent city since 1871. ...

-based Play, a creativity and innovation company.Elliott, Stuart
Accounts, People, Miscellany
''New York Times''. January 25, 2009. Prophet acquired Noshokaty, Döring & Thun, a

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

-based strategic marketing firm in 2011, which brought in clients including

Allianz Allianz SE ( , ) is a German Multinational corporation, multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Allianz is the world's largest List of largest insurance ...

Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...

, General Motors Europe,

Deutsche Postbank Postbank (; full name: Postbank – eine Niederlassung der Deutsche Bank Aktiengesellschaft, ) is a branch of Deutsche Bank for retail banking, which was formed from the demerger of the postal savings division of Deutsche Bundespost in 1990. Si ...

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

, and

Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...

. In 2012, Prophet acquired several agencies beginning with (r)evolution, an

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

-based branding, marketing, and innovation consultancy. Prophet then acquired the Material Group, a Chicago-based

digital design Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

and development studio. Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

. In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li. Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology. In 2021, Prophet acquired KEYLENS Management Consultants, a German management consultancy with offices in

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

and

Hamburg Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...

. KEYLENS operates under the name KEYLENS, a Prophet Company.

References

{{DEFAULTSORT:Prophet (Company) Branding companies of the United States Management consulting firms of the United States Marketing organizations Consulting firms established in 1992 1992 establishments in California