Sovrn Holdings is an
online advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...
technology firm based in
Boulder, Colorado
Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...
, with offices in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
,
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, and
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
.
Sovrn operates a traditional ad exchange, but it also utilizes the data it collects to provide publishers with a dashboard, giving them the tools to better monetize and engage with their audiences."
In January 2014,
John Battelle
John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch ''Wired'' in the 1990s and launched '' The Industry Standard ''during the dot-com ...
sold the direct sales arm of
Federated Media Publishing to
LIN Media
LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low-powered weather station in In ...
and relaunched the company's programmatic advertising business, formerly known as Lijit Networks, as Sovrn Holdings. Battelle appointed Walter Knapp, the former COO of Federated Media Publishing, as CEO of Sovrn Holdings. According to MediaPost, the sale enabled "the publisher-side technology company to fully invest in programmatic advertising, including
real-time bidding (RTB), programmatic direct sales and private marketplaces.
In November 2014,
Quantcast
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, Fran ...
ranked Sovrn as the world’s fourth-largest publisher network, reaching a monthly global audience of over 423 million people and more than 700 million monthly unique visitors. Quantcast also ranked Sovrn as the third-largest publisher network in the United States reaching over 201 million people every month in the US.
In September 2016, Sovrn acquired Zemanta's Editorial Assistant and Related Posts Wordpress products, which had over 260,000 Wordpress installs, from New York–based Zemanta Inc. for an undisclosed sum.
[ ]
In July 2021, Sovrn acquired San Diego–based Proper Media for an undisclosed sum.
References
{{Sovrn
Companies based in Boulder, Colorado
Digital marketing companies of the United States