"Promotion" is a song by the American hip hop superduo ¥$, composed of rapper

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

and singer

Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...

, from their second studio album, '' Vultures 2'' (2024). The song features vocals from

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

. Prior to the song's release, Adin Ross previewed a snippet in July 2024. "Promotion" peaked at number 76 on the ''Billboard'' Hot 100, and is Future's 200th entry on the chart. Critical responses to the song were generally unfavorable.

Background and composition

On July 23, 2024, American influencer Adin Ross shared a snippet of "Promotion", revealing rapper

's appearance. At a concert in August, Ty Dolla Sign mistakenly said that ''Vultures 2'' topped the US ''Billboard'' 200 prior to a performance of the song. "Promotion" includes

synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...

tones and drum machine sounds, with emphasis on

reverb In acoustics, reverberation (commonly shortened to reverb) is a persistence of sound after it is produced. It is often created when a sound is reflected on surfaces, causing multiple reflections that build up and then decay as the sound is a ...

and sparse vocal samples. During the songs outro, West references his hit single " Good Life" (2007), rapping "Like we always do at this..."

Reception

"Promotion" was met with generally negative reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...

. Writing for ''

Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New Yor ...

'', Paul Attard felt that West is not bothered with the song and called it "too-cutesy." Gabriel Bras Nevares of ''

HotNewHipHop ''HotNewHipHop'' (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and Sneaker collecting, sneakers. In addition to its editorial content, HotNewHipHop also produces the video seri ...

'' was highly critical of the production, seeing the synth tones and drums as among the most generic work of 2024. In a positive review at ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

'', Michael Saponara wrote that the song features West's strongest performance on the album as he utilizes his "Midas touch" and also praised Future's appearance.

Charts

References

{{Future songs 2024 songs Kanye West songs Song recordings produced by Kanye West Song recordings produced by London on da Track Song recordings produced by Wheezy (record producer) Songs written by Future (rapper) Songs written by Kanye West Songs written by London on da Track Songs written by The Legendary Traxster Songs written by Ty Dolla Sign Songs written by Wheezy (record producer) Ty Dolla Sign songs