The Global Entertainment Marketing Academy Awards (GEMA Awards; formerly known as the PromaxBDA Awards and the Promax Awards) are for entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets. The Global Entertainment Marketing Academy Awards (branded as "GEMA Awards") sponsors awards competitions at the global level which include Music, Sports, Video Games, Film, TV and Streaming, as well regional awards for TV and Streaming across

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

, and

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

. There is also a competition at the local level in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. The awards categories include network TV, TV stations, cable networks, cable systems, network radio,

radio stations Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a lan ...

, syndication distributors, and

interactive media Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as Text (literary theory), text, images, animations, video, Sound, audio, and even Artificial intelligence, AI-driven interactions. O ...

. At one point, they also included the

Brandon Tartikoff Brandon Tartikoff (January 13, 1949 – August 27, 1997) was an American television executive who was head of the entertainment division of NBC from 1981 to 1991. He was credited with turning around NBC's low prime time reputation with several ...

Award, although it has not been awarded in several years. In 2024, Promax rebranded as The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries. Winners in the past have included FX Networks, Showtime,

Red Bee Media Red Bee Media Ltd., formerly Ericsson Broadcast and Media Services (EBMS), is an international broadcasting and media services company and the largest access provider in Europe. Red Bee has its headquarters in London, England, with branch offi ...

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

A&E Networks A&E Television Networks, LLC, doing business as A+E Global Media (formerly A+E Networks) is an American multinational broadcasting company owned and operated as a 50–50 joint venture between Hearst Communications and The Walt Disney Company th ...

, 4Creative, Les Télécréateurs Paris,

Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties. Operations Current television brands owned by Rogers include two television sys ...

, and Bell Media Agency.

Promax and Broadcast Design Association

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to

companies A company, abbreviated as co., is a legal entity representing an association of legal people, whether natural, juridical or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specifi ...

and

individual An individual is one that exists as a distinct entity. Individuality (or self-hood) is the state or quality of living as an individual; particularly (in the case of humans) as a person unique from other people and possessing one's own needs or g ...

s whose work is judged by a panel of promotion and

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)

Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A). The association holds conferences,

award An award, sometimes called a distinction, is given to a recipient as a token of recognition of excellence in a certain field. When the token is a medal, ribbon or other item designed for wearing, it is known as a decoration. An award may be d ...

competitions and online publications for their members, and present networking opportunities. Stacy La Cotera is the current President & CEO. The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies. Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for

Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

, (formerly COO, Fox Television Group, Lisa Gregorian, President & CMO, Warner Bros. Television Group, Adam Stotsky, Pres. and GM, E!, and Mike Benson, Head of Marketing,

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

.https://www.linkedin.com/in/mibenson/

References

{{reflist, 2 Advertising awards Television awards Television presentation Awards established in 1956 Organizations established in 1956 1956 establishments in the United States 1997 mergers and acquisitions Television organizations Organizations based in Los Angeles Organisations based in Singapore