The Promax Awards (also known as the PromaxBDA Awards) honor promotion, design, and marketing by a company or individual that is broadcast, published, or released in their respective markets. Promax International/BPME (branded as "Promax") sponsors awards competitions at the global level, as well as in

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

, Latin America,

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

, the United Kingdom,

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an ...

, India, and

Australia Australia, officially the Commonwealth of Australia, is a sovereign ''Sovereign'' is a title which can be applied to the highest leader in various categories. The word is borrowed from Old French , which is ultimately derived from the L ...

& New Zealand. There is also a competition at the local level in the United States and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

. The awards categories include

network TV A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid-1 ...

, TV stations, cable networks, cable systems, network radio, radio stations, syndication distributors, and interactive media. At one point, they also included the Brandon Tartikoff Award, although it has not been awarded in several years. Winners in the past have included FX Networks,

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global ...

, Red Bee Media,

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

, A&E Networks, 4Creative, Les Télécréateurs Paris,

Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, ...

, and Bell Media Agency. The Promax Global Excellence and North America Awards are handed out each year at Promax's annual conference, now in its 63rd year in 2019. The conference in June is typically held in Los Angeles at the JW Marriott at L.A. live or New York at the New York Hilton Midtown hotel. The Promax Awards at Station Summit honoring local station marketing are handed out in late June at the annual Promax Station Summit event at the

Mirage A mirage is a naturally-occurring optical phenomenon in which light rays bend via refraction to produce a displaced image of distant objects or the sky. The word comes to English via the French ''(se) mirer'', from the Latin ''mirari'', meanin ...

in Las Vegas.

Promax and Broadcast Design Association

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to companies and

individual An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own Maslow ...

s whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

PromaxBDA

Promax International/BPME, branded as Promax, is a California not-for-profit corporation operating as a professional association. Based in Los Angeles, with a branch office in Singapore. Promax describes itself as "the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media." Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). A merger with the Broadcast Design Association (BDA) in 1997 created the current association: PromaxBDA. The legal name for the group, which ha
501(c)6
status from the IRS, is Promax International BPME. The association holds conferences, award competitions and prints publications for their members, and present

networking Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...

opportunities. Steve Kazanjian is the current President & CEO. The Board of Directors is composed of senior entertainment marketing executives, and is currently chaired by Steph Sebbag, CEO of Los Angeles-based creative agency BPG. Previous Promax chairs include Joe Earley, head of marketing for Disney+, (formerly COO,

Fox Television Group Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees international television assets that were acquired from 21st Century Fox. It produces and distributes more than 300 entertainment, film, sports and factual chann ...

, Lisa Gregorian, President & CMO,

Warner Bros. Television Group Warner Bros. Discovery is an American multinational mass media and entertainment conglomerate based in New York City. The company works in the following areas: film, television, cable networks and publishing operations. The following is a lis ...

, Adam Stotsky, Pres. and GM, E!, and Mike Benson, Head of Marketing,

Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming and Renting, rental service of Amazon (c ...

. Promax publishes ''The Daily Brief'' newsletter.

References

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External links

PromaxBDA website
Advertising awards Television awards Awards established in 1956 Organizations established in 1956 1956 establishments in the United States 1997 mergers and acquisitions Television organizations Organizations based in Los Angeles Organisations based in Singapore