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''Feel the Magic: XY/XX'', known in Japan as and in Europe and Australia as ''Project Rub'', is a
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements and is often smaller or more simplistic than th ...
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
compilation Compilation may refer to: *In computer programming, the translation of source code into object code by a compiler **Compilation error **Compilation unit *Product bundling, a marketing strategy used to sell multiple products, such as video game co ...
developed by
Sonic Team , doing business as , is a Japanese video game developer owned by Sega. Sonic Team is best known for its ''Sonic the Hedgehog'' series and games such as '' Nights into Dreams'' and '' Phantasy Star Online''. The initial team, formed in 1990, c ...
and published by
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
for the
Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
handheld game console. It was released in North America in November 2004, December 2004 in Japan, February 2005 in Australia, and March 2005 in Europe. It follows the attempts of a young male protagonist trying to impress a young woman while being aided by a group of people known as the "Rub Rabbits". The game consists of a series of minigames in relation to the overall plot. These minigames are all controlled only by the
Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
touch screen and microphone.


Plot

''Feel the Magic: XY/XX'' follows the events of a young man who meets a girl and instantly falls in love; however, she is not nearly as receptive, and the protagonist attempts to win her over, ranging from romantic gestures to protecting her from a stampede of bulls. As he attempts this, he is assisted and cheered on by a group of men called the "Rub Rabbits"; however, he is also pursued by a romantic rival antagonist, vying for the girl's affection, using his incredible intelligence and technology to steal her from him.


Gameplay

''Feel the Magic: XY/XX'' is played solely with the stylus and microphone, and features a voice recognition system through both speaking and breathing. It is composed of several minigames that are loosely linked, as the player tries to impress the girl. There are three main modes of play. Story mode is the main mode which contains the minigames in each chapter with three levels of difficulty, 'Normal', 'Hard', and 'Hell'. Memories is a gameplay mode where one can play any of the previous minigames previously beaten. Stars can be collected in Memories, that can unlock certain pieces of clothing. The third mode, Maniac, is where one is able to take all the articles of clothing earned during the game to dress up the girl. There are other features in the game. It can be played in
English English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish ter ...
or
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
, allowing it to be import friendly. 'Hidden Rabbits' can be collected in the cutscenes through Story mode, and after collecting enough, clothing can be unlocked. There are 60 Hidden Rabbits. After completing the game, the Sound Test is unlocked, where the sound effects and music can be listened to. ''Feel the Magic: XY/XX'' has automatic saves.


Development

In 2003,
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
dissolved
United Game Artists (UGA) was a subsidiary of Sega headquartered in Shibuya, Tokyo, Japan. Established in 2000, UGA was headed by Tetsuya Mizuguchi, who had previously worked at the Sega AM3 division. It is known for developing the '' Space Channel 5'' series an ...
(UGA), one of its internal game development studios. The head of the studio,
Tetsuya Mizuguchi is a Japanese video game designer, producer, and businessman. Along with ex-Sega developers he is one of the co-founders of the video game development firm Q Entertainment. He formerly worked for Sega as a producer in their Sega AM3 'arcade mach ...
, left Sega that year to form
Q Entertainment was a Japanese video game developer. The studio created, produced, and published digital entertainment content across multiple game consoles, PC broadband and mobile units. It was founded on October 10, 2003 by Tetsuya Mizuguchi, formerly of S ...
. Former members of UGA, such as ''
Space Channel 5 ''Space Channel 5'' is a rhythm video game developed and published by Sega for the Dreamcast. It was later ported to the PlayStation 2 and Game Boy Advance. Following space-faring reporter Ulala as she investigates an alien invasion, players e ...
'' veterans Takumi Yoshinaga and Takashi Yuda, were merged into
Sonic Team , doing business as , is a Japanese video game developer owned by Sega. Sonic Team is best known for its ''Sonic the Hedgehog'' series and games such as '' Nights into Dreams'' and '' Phantasy Star Online''. The initial team, formed in 1990, c ...
. At Sonic Team, Yuda produced ''
Sonic Riders is a 2006 racing video game developed by Sonic Team and Now Production and published by Sega for the GameCube, PlayStation 2, and Xbox. In the game, the player controls characters from the ''Sonic the Hedgehog'' series on hoverboards and compe ...
'', while Yoshinaga created ''Feel The Magic'' (as well as its prequel, '' The Rub Rabbits!''). Development on the latter title began after
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
unveiled the
Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
hardware, which features a touch screen that can be rubbed with a stylus. After observing that the word "rub" sounds similar to the word "love", Yoshinaga decided to create a game built around both concepts. A "love comedy story" was the basis for the title's plot; Yoshinaga chose to represent its characters with silhouettes to allow greater room for player interpretation. Although this subject matter was suggestive, Yoshinaga had no desire to include overtly sexual content, and considered the input of the predominantly female development team to avoid incorporating offensive material. ''Feel the Magic: XY/XX'' was originally announced at E3 2004 under its code name, ''Project Rub''. Then-executive managing director
Yuji Naka , credited in some games as YU2, is a Japanese video game designer and programmer. He is the co-creator of the ''Sonic the Hedgehog'' series and was the president of Sonic Team at Sega until his departure in 2006. Naka joined Sega in 1984 and w ...
said the title would place "an emphasis on controls using a Touch Screen, which will allow us to achieve the concept of 'rubbing,' a unique and fun gameplay mechanic made possible by the DS. We will investigate a wide-range of gaming elements unique to DS, so look forward to future Sega titles." Game details and previews came much later, in October.


Reception and legacy

The game received "generally favorable reviews" according to the
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website
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
. In Japan, ''
Famitsu , formerly , is a line of Japanese Video game journalism, video game magazines published by Kadokawa Game Linkage (previously known as Gzbrain), a subsidiary of Kadokawa Corporation, Kadokawa. ''Famitsu'' is published in both weekly and monthly f ...
'' gave it a score of one eight, one nine, one seven, and one nine for a total of 33 out of 40. It received a runner-up placements in GameSpot's 2004 "Best Puzzle/Rhythm Game" and "Most Innovative Game" award categories across all platforms, losing both to ''
Katamari Damacy () is a 2004 action-puzzle video game developed and published by Namco for the PlayStation 2. The game's plot concerns a diminutive prince on a mission to rebuild stars, constellations, and the Moon, which were inadvertently destroyed by his f ...
''. Author Torill Elvira Mortensen used ''Feel the Magic'' as a good example of a game that makes use of its respective console's technology. Torill noted that after its release, it was considered the best game for the Nintendo DS in terms of its utilization of the DS' touch screen and microphone. Torill also noted that its humour and its gameplay were appealing to reviewers. ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' gave it all five stars and said that the game "makes no use of the DS’s wireless communication feature, so there is no multiplayer event. Still, this off-beat gem is a must-have game for any fledgeling DS collection." ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' gave it a favorable review and said that it "often lets you bypass annoying games in favor of entertaining ones, so the ratio of fun to aggravation is pretty good." However, ''
The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'' gave it three stars out of five, saying, "Completed mini-games can be played individually with increasing difficulty, but there is little long-term appeal once the delightfully barmy story has finished." On February 2, 2006, the game won the "Best Concept" award at the 2006 Imagina Games Awards. ''
Game Informer ''Game Informer'' (''GI'' is an American monthly Video game journalism, video game magazine featuring articles, news, strategy, and reviews of video games and video game console, game consoles. It debuted in August 1991, when the video game reta ...
'' named the game one of the top ten weirdest of all time. A sequel to ''Feel the Magic: XY/XX'', titled '' The Rub Rabbits!'', was released in Japan in 2005. Later it released in North America and Europe in 2006. The color scheme along with the black and blue rabbits in the 2020 Nintendo 3DS title ''The Queen TV-Game 2'' were inspired by the visual design of ''Feel the Magic: XY/XX''.Butterfly Corporation (November 29, 2020). Retrieved November 30, 2020.


References


External links

* {{DEFAULTSORT:Feel The Magic: Xy Xx 2004 video games Minigame compilations Nintendo DS games Nintendo DS-only games Romance video games Sega video games Single-player video games Sonic Team games Video games developed in Japan Video games produced by Yuji Naka Video games scored by Mariko Nanba Video games scored by Naofumi Hataya Video games scored by Tomoko Sasaki Video games with silhouette graphics