''Project Destination'' is a 2020 Philippine television drama series broadcast by

GMA News TV GMA News TV (GNTV; visually rendered in its logo in all capital letters as GMA NEWS TV) is a 24-hour Philippine-based international pay television channel owned by Citynet Network Marketing and Productions Inc., a wholly owned subsidiary of G ...

. Directed by Zig Dulay, it stars Migo Adecer, Kate Valdez and Royce Cabrera. It premiered on

on March 14, 2020. The series concluded on April 18, 2020 with a total of 6 episodes.

Cast and characters

* Migo Adecer as Andre * Kate Valdez as Loret * Royce Cabrera as Jay * Yul Servo as Jojo * Angeli Bayani as Isabel

Production

''Project Destination'' is a production of

GMA News and Public Affairs GMA Integrated News and Public Affairs (formerly known as ''RBS News Department'', ''GMA Radio-Television News'' and ''GMA Rainbow Satellite News''; and commonly GMA (Integrated) News) is the news division of the GMA Network Inc. The division ...

, made under the commission of the

National Commission for Culture and the Arts The National Commission for Culture and the Arts of the Philippines ( fil, Pambansang Komisyon para sa Kultura at mga Sining, ceb, Nasodnong Komisyon alang sa Budaya ug mga Arte) is the official government agency for culture in the Philippines. ...

. The series was directed by Zig Dulay. Conceptualized a drama series as a platform to promote "

Filipino values Filipino values are social constructs within Filipino culture which define that which is socially considered to be desirable. The Filipino value system describes "the commonly shared and traditionally established system of values underlying Fi ...

" remarking that the government cultural agency could not just conduct lectures about values traditionally believing that such methods would not be receptive to the youth. A budget of was allotted by the NCAA for the project. The NCAA conducted two years of research as part of ''Project Destinations production conducting focus group discussion with various groups including

indigenous groups Indigenous peoples are culturally distinct ethnic groups whose members are directly descended from the earliest known inhabitants of a particular geographic region and, to some extent, maintain the language and culture of those original people ...

, the academe, and the business sector and inquired them of what do they value "as a Filipino". The discussions were held using various dialects and languages. The NCAA were able to identify 160 values and trimmed down their list to just 19 by dropping values that have the same meaning or is similar to another. According to the agency the most common values they identify relate to "love for family" and "giving importance to education".

Music

The theme song of ''Project Destination'', "Dati'y Pangarap Lang Kita" was performed by

Aiza Seguerra Cariza "Ice" Yamson Seguerra (born September 17, 1983), formerly and still known professionally as Aiza Seguerra, is a Filipino actor, singer-songwriter, director and guitarist. Initially coming out as a lesbian in 2007, Seguerra now identifi ...

. and composed by NCCA Public Affairs and Information head Rene Napeñas.

Broadcast

''Project Destination'' aired every Saturday late afternoon on

for six weeks, starting on March 14, 2020.

References

{{reflist 2020 Philippine television series debuts 2020 Philippine television series endings GMA Integrated News and Public Affairs shows GMA News TV original programming Philippine drama television series