Generation Adidas is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Cana ...

and

U.S. Soccer The United States Soccer Federation (USSF), commonly referred to as U.S. Soccer, is a 501(c)(3) nonprofit organization and the official governing body of the sport of soccer in the United States. Headquartered in Chicago, the federation is a ...

aimed at raising the level of young professional soccer talent in the United States. The program, sponsored by Adidas, offers professional-ready players in the U.S. developmental system not yet eligible for the MLS SuperDraft early entry, allowing MLS to compete with foreign professional clubs without comparable restrictions on player signing. From its establishment in 1997 to 2005, the program was sponsored by Nike and was called ''Project-40''. Originally intended to improve the U.S. national team player pool, American national team eligibility is no longer required for program entry.

Carlos Parra Carlos may refer to: Places ;Canada * Carlos, Alberta, a locality ;United States * Carlos, Indiana, an unincorporated community * Carlos, Maryland, a place in Allegany County * Carlos, Minnesota, a small city * Carlos, West Virginia ;Elsewhe ...

was the first Project-40 player when he signed with the league and was allocated to the New York/New Jersey MetroStars in 1997. Since then, the program has included players such as Tim Howard,

DaMarcus Beasley DaMarcus Lamont Beasley (; born May 24, 1982) is an American former professional soccer player. A left-footed player, Beasley played both as a left winger and left wingback throughout his career. He retired from soccer after the 2019 MLS Season. ...

, Maurice Edu,

Carlos Bocanegra Carlos Manuel Bocanegra (born May 25, 1979) is an American sports executive and former professional soccer player. A two-time MLS Defender of the Year, Bocanegra also played professionally in England, Scotland, France, and Spain. He earned over ...

Clint Dempsey Clinton Drew Dempsey (; born March 9, 1983) is an American former professional soccer player who played as a forward and midfielder. During his career, he played in the Premier League for Fulham and Tottenham Hotspur and in Major League Socc ...

, Jozy Altidore, Ben Olsen, Sacha Kljestan, Freddy Adu, Brad Guzan, Michael Bradley, Nick Rimando, Kyle Beckerman and NFL kicker Josh Lambo. Generation Adidas players do not count against the MLS senior roster and usually earn a much higher salary than the league minimum. Entering into the program automatically classifies a player as

professional A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and ski ...

, and thus disqualifies them from playing college soccer. As a result, Generation Adidas players are also guaranteed scholarships to continue their college education should their professional career not pan out. From 1998 to 2000, MLS entered a team of Project-40 players, supplemented by other MLS players who did not get much playing time, into the

A-League A-League Men (known as the Isuzu UTE A-League for sponsorship reasons) is the highest-level professional men's soccer league in Australia and New Zealand. At the top of the Australian league system, it is the country's premier men's competit ...

in the USL. In 2017, MLS introduced Canadian Generation Adidas players, part of a new initiative with the Canadian Soccer Association. Canadian Generation Adidas players count as domestic players on US based MLS teams.

Players

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Project-40 in the A-League

References

External links