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''Profil'', (stylized in all lowercase) is an
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
n weekly news
magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
published in German and based in
Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...
. It was founded as a monthly magazine and has been in circulation since 1970. The magazine is sometimes considered the Austrian counterpart to ''
Der Spiegel (, , stylized in all caps) is a German weekly news magazine published in Hamburg. With a weekly circulation of about 724,000 copies in 2022, it is one of the largest such publications in Europe. It was founded in 1947 by John Seymour Chaloner ...
''. In 2008 the magazine was described as the “most important Austrian news magazine”.Harald Fidler: ''Österreichs Medienwelt von A bis Z.'' Falter-Verlag, Wien 2008, , S. 497.


History and profile

''profil'' was founded in 1970 by Oscar Bronner, who also founded the magazine ''
trend A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period. Fads are objects or behaviors th ...
'' and the daily newspaper ''
Der Standard ''Der Standard'' () is an Austrian daily newspaper published in Vienna. It is considered a newspaper of record for Austria. History and profile ''Der Standard'' was founded by Oscar Bronner as a financial newspaper and published its first editio ...
''. The magazine is headquartered in
Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...
. The first edition of ''profil'' came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week. In 2001 ''profil'' became part of the publishing company
NEWS News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...
. In 1975 business magazine, '' ecco'', merged with ''profil''. ''profil'' includes sections for Austria, abroad, economy, society, science, and culture. Glosses,
caricature A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, ...
s, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning. In the 2000s the magazine had a left liberal political stance. It targets Austria's
intelligentsia The intelligentsia is a status class composed of the university-educated people of a society who engage in the complex mental labours by which they critique, shape, and lead in the politics, policies, and culture of their society; as such, the i ...
. Both ''profil'' and ''trend'' initiated
investigative journalism Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, such as serious crimes, racial injustice, political corruption, or corporate wrongdoing. An investigative journalist may spend m ...
in the country. It was ''profil'' which revealed the
Nazi Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
past of Kurt Waldheim, former Austrian president. Investigative journalist Hubertus Czernin served as the political editor of ''profil''. He uncovered the story about Kurt Waldheim's Nazi connection. Christian Rainer succeeded Josef Votzi as publisher and
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
in 1998. The chief editorial staff consisted of Sven Gächter, Stefan Janny, and Herbert Lackner.


Restructuring 2022/2023

In December 2022 it was announced that Richard Grasl would also become profile managing director in addition to his journalistic work for the ''Kurier''. On the same day it was announced that Christian Rainer would end his role as editor-in-chief and publisher of ''Profil''. Due to Grasl's appointment, the editorial team felt compelled to publicly emphasize the magazine's "untouchable journalistic independence". At the same time, management reported three profile editors to the works council for termination. Editorial GmbH led by Grasl became the new publisher in January 2023. The new editor-in-chief has been Anna Thalhammer since March 1, 2023. The economics department head and deputy editor-in-chief Michael Nikbakhsh also left the magazine in this context. He was offered the opportunity to run ''Kurier'' and ''Profil'''s planned investigative academy as a self-employed person. Even before the academy started, Nikbakhsh “irrevocably” resigned from the leadership in February 2023. He developed a program for the academy and presented it to Richard Grasl, Martina Salomon and Anna Thalhammer at a meeting. According to Nikbakhsh, they had begun “in all seriousness” to classify intended speakers “according to suspected or supposed party-political affiliation”. Salomon explained that it was important to her that “not only leftists” appeared. Those mentioned contradict Nikbakhsh's account.


Circulation

The circulation of ''profil'' was 72,000 copies in 1985. In 1993, the magazine had a circulation of more than 100,000 copies. The weekly had a circulation of 76,000 copies in 2003 and 78,000 copies in the first quarter of 2004. In 2006, the magazine had a readership of 6%, being second to ''
NEWS magazine A news magazine is a typed, printed, and published magazine, radio, or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories in greater depth than newspapers or new ...
''. The circulation of the magazine was 251,000 copies in 2007. Its circulation for the first half of 2008 was 59,124 copies. The 2010 circulation of ''profil'' was 93,000 copies. The circulation of the magazine during the first half of 2013 was down to 71,033 copies.


See also

List of magazines in Austria


References


External links


Official website
* * {{DEFAULTSORT:Profil 1970 establishments in Austria Biweekly magazines German-language magazines Magazines established in 1970 Magazines published in Vienna Monthly magazines published in Austria News magazines published in Europe Weekly magazines published in Austria Weekly news magazines