The Professional Management Group (PMG) is the first sports management organization in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

, founded in 1985 by

Sunil Gavaskar Sunil Manohar "Sunny" Gavaskar (Marathi pronunciation: Help:IPA/Marathi, uniːl ɡaːʋəskəɾ born 10 July 1949), is a former captain of the Indian national cricket team who represented India national cricket team, India and Mumbai crick ...

and Sumedh Shah. PMG offers many services related to sports management. PMG is closely associated with

cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...

but also offers services for a variety of sports, including

golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...

squash Squash most often refers to: * Squash (sport), the high-speed racquet sport also known as squash racquets * Squash (plant), the fruit of vines of the genus ''Cucurbita'' Squash may also refer to: Sports * Squash (professional wrestling), an extr ...

horse racing Horse racing is an equestrian performance activity, typically involving two or more horses ridden by jockeys (or sometimes driven without riders) over a set distance for competition. It is one of the most ancient of all sports, as its bas ...

field hockey Field hockey (or simply referred to as hockey in some countries where ice hockey is not popular) is a team sport structured in standard hockey format, in which each team plays with 11 players in total, made up of 10 field players and a goalk ...

bodybuilding Bodybuilding is the practice of Resistance training, progressive resistance exercise to build, control, and develop one's skeletal muscle, muscles via muscle hypertrophy, hypertrophy. An individual who engages in this activity is referred to a ...

archery Archery is the sport, practice, or skill of using a Bow and arrow, bow to shooting, shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting ...

, and

aquatic sports The asterisk ( ), from Late Latin , from Ancient Greek , , "little star", is a Typography, typographical symbol. It is so called because it resembles a conventional image of a star (heraldry), heraldic star. Computer scientists and Mathematici ...

. To expand its business, PMG started promoting sports in

in the late 1980s through print,

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

, and various events. For TV networks like

Doordarshan Doordarshan (), abbreviated as DD, is India's State-owned enterprise, state-owned public broadcasting, public television broadcaster. Established by the Government of India on 15 September 1959, it is owned by the Ministry of Information and B ...

DD Metro DD Metro also known as DD 2 was an Indian free-to-air television channel. It was launched in 1984 as DD2 in Delhi as an alternative to DD National. Later, it increased its coverage area by expanding to Mumbai, Kolkata and Chennai. In 1993, the ...

, STAR Sports, and

ZEE Network Zee Entertainment Enterprises Limited (ZEEL) (formerly Zee Telefilms) is an Indian media conglomerate. Headquartered in Mumbai, it has interests in television, print, internet, film, and businesses related to mobile content, and operates 45 c ...

, PMG produced sports programming. PMG also produced the best-selling

VHS VHS (Video Home System) is a discontinued standard for consumer-level analog video recording on tape cassettes, introduced in 1976 by JVC. It was the dominant home video format throughout the tape media period of the 1980s and 1990s. Ma ...

cricket cassette, 'Best of One Day Cricket,' in collaboration with

Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...

. In addition to developing the first interactive

CD ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold both computer data and ...

and the popular cooking tape, ' NESTLE Food Talk Show,' PMG also maintained a website specifically for the 1996 WILLS World Cup. The CEAT International Cricket Awards, the Indian Cricket Awards, and the inaugural McDowells All India Club Golf Tournament have all been successfully overseen by PMG.

Sponsorship and syndication of print columns

PMG came up with the idea for the sponsored syndicated column in 1986. In

, this idea had never been applied before. The concept of the sponsored syndicated column is that a prominent figure in national or international sports writes a piece that is then sponsored by a sponsor and syndicated by PMG to

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

s across the nation. Even readers of smaller newspapers gained valuable insights into the opinions of national and international sports figures through the columns authored by elite athletes.

References

{{reflist

External links

Times of IndiaceatcricketratingCastrolCastrol
Companies based in Mumbai Indian companies established in 1985 1985 establishments in Maharashtra Sports management companies