MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include

customer experience Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the ...

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...

, creative, media, technology, user experience (UX) and strategy. It is part of the

MullenLowe Group MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Prof ...

global network, which is owned by global agency network

Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...

(IPG).

History

Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold. During the same year Profero acquired

Sky (UK and Ireland) Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...

as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including M&S, COI and

Western Union The Western Union Company is an American multinational financial services company, headquartered in Denver, Colorado. Founded in 1851 as the New York and Mississippi Valley Printing Telegraph Company in Rochester, New York, the company ch ...

, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that ...

to join the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History ...

, a move that led to further development of the company and the opening of additional regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, Sydney,

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

, and

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...

). Profero were responsible for the concept behind

Factory Shanghai Factory Shanghai () is a stand-alone creative space located at the art deco Shanghai landmark 1933 creative complex in the Hongkou District of Shanghai, China about five minutes north of The Bund. The concept was created and produced by global ...

in Shanghai, China. In July 2012, Profero’s acquired New York City-based Hispanic agency Vox Collective, its second expansion in America, seen as a move to increase the Profero Group's influence across Latin American markets. On 21 January 2014, Profero was acquired by Lowe & Partners, and began operating globally as MullenLowe Profero. On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO. In December, Profero co-founder and group head Wayne Arnold departed the company. With the announcement, Aaron Reitkopf was appointed Global Chairman. In April 2018, MullenLowe Group CEO UK Dale Gall left the company, and was replaced by Jeremy Hine. In April 2020, MullenLowe Profero parent MullenLowe Group merged its MullenLowe Open agency into MullenLowe Profero. In June, the company announced that APAC CEO Digonnet was retiring, and that the division would be jointly led by previous MullenLowe Group Southeast Asia CEO Paul Soon and MullenLowe Profero in Tokyo CEO James Hollow.

References

External links

* {{Authority control Information technology management Advertising agencies of the United Kingdom Marketing companies established in 1998 1998 establishments in the United Kingdom