''Mix'' magazine is a

periodical Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...

, billing itself as "the world's leading magazine for the professional

recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, re ...

and sound production technology industry". The magazine is headquartered in New York City and distributed in 94 countries.

"It was co-founded in 1977 under the title of "the Mix" in San Francisco, originally as a tabloid style directory of recording services, by David Schwartz, Penny Riker-Jacob and Bill Laski with Hillel Resner as the first ad sales representative, and later publisher, and producer of the TEC Awards. The magazine became "MiX" without "the" ahead of it in April of 1980. It then skipped a month and then returned as a slick color magazine."

In January 1989, Mix Publications, which included ''Mix'' magazine and

Electronic Musician Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

, was sold to Act II Publishing, a company owned by

Norman Lear Norman Milton Lear (July 27, 1922December 5, 2023) was an American screenwriter and producer who produced, wrote, created, or developed over 100 shows. Lear created and produced numerous popular 1970s sitcoms, including ''All in the Family'' (1 ...

. In the 1990s, ''Mix'' magazine, had offices in the former

Jelly Belly Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, is an American company that manufactures Jelly Belly jelly beans and other candy. The company is based in Fairfield, California, with ...

building on Hollis Street in

Emeryville, California Emeryville is a city located in northwest Alameda County, California, in the United States. It lies in a corridor between the cities of Berkeley, California, Berkeley and Oakland, California, Oakland, with a border on the shore of San Francisc ...

.20th anniversary issue of ''Mix''
/ref> In 1994, Mix Publications, was sold to Cardinal Business Media, in Philadelphia. In 2007, its Korean version, ''Mix Korea'', was started. In 2011,

NewBay Media NewBay Media, LLC was a magazine and website publisher founded in 2006 and headquartered in New York City. NewBay Media served five marketplaces — Music, Pro Audio/AV, Video & Broadcast, Consumer Electronics, and Education. In April 2018, ...

bought it from

Penton Media Penton was an information services and marketing company. The company's three largest revenue streams came from events, digital and marketing services. Although Penton had a long history (see below) as a trade publisher, in 2015 it reported that ...

. In 2018,

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

acquired NewBay Media. In 2021, the music production magazine ''Pro Sound News'' merged with ''Mix'' online.

References

External links

Oral History Library, January 14, 2011
The Evolution of Mix Magazine with Tom Kenny Pt. 1
: ''Focusrite Pro Podcast''
The Evolution of Mix Magazine with Tom Kenny Pt. 2
: ''Focusrite Pro Podcast''
The Evolution of Mix Magazine with Tom Kenny Pt. 3
: ''Focusrite Pro Podcast''
20th anniversary issue of ''Mix''
Future plc Monthly magazines published in the United States Music magazines published in the United States Magazines established in 1977 Magazines published in New York City Professional and trade magazines published in the United States 1977 establishments in New York (state) {{music-mag-stub

References

External links

See also