Ed Winiarski, and
Dick Briefer.
History
Origins: ''Prize Comics''

In 1940, Crestwood's Prize Publications, already established as a producer of
pulp magazines, jumped onto the superhero bandwagon with the new title ''Prize Comics''. The first issue (March 1940) featured the non-superpowered, costumed crime fighter K the Unknown, whose name was changed to the
Black Owl in issue #2 (April 1940).
In ''Prize Comics'' #7 (December 1940), writer-artist
Dick Briefer introduced the eight-page feature "New Adventures of
Frankenstein
''Frankenstein; or, The Modern Prometheus'' is an 1818 novel written by English author Mary Shelley. ''Frankenstein'' tells the story of Victor Frankenstein, a young scientist who creates a sapient creature in an unorthodox scientific exp ...
", an updated version of 19th-century novelist
Mary Shelley
Mary Wollstonecraft Shelley (; ; 30 August 1797 – 1 February 1851) was an English novelist who wrote the Gothic novel '' Frankenstein; or, The Modern Prometheus'' (1818), which is considered an early example of science fiction. She also ...
's much-adapted
Frankenstein monster. Considered by comics historians including Don Markstein "America's first ongoing comic book series to fall squarely within the
horror
Horror may refer to:
Arts, entertainment, and media
Genres
*Horror fiction, a genre of fiction
** Japanese horror, Japanese horror fiction
**Korean horror, Korean horror fiction
* Horror film, a film genre
*Horror comics, comic books focusing o ...
genre",
[Frankenstein (1940)]
at Don Markstein's Toonopedia the feature, set in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
circa 1930, starred a guttural, rampaging creature actually dubbed "Frankenstein" (unlike Shelley's nameless original monster).
Simon and Kirby's Prize Group
''Young Romance''
Launched with a
cover date
The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unu ...
of September 1947, the Prize Group title ''
Young Romance'' signaled its distinction from traditional superhero and genre comics with a cover banner stating the series was "designed for the more adult readers of comics". Told from a
first person First person or first-person may refer to:
* First person (ethnic), indigenous peoples, usually used in the plural
* First person, a grammatical person
* First person, a gender-neutral, marital-neutral term for titles such as first lady and first ...
perspective, underlining its claim to be recounting "true" stories, the title was an instant success, "bec
ming
The Ming dynasty (), officially the Great Ming, was an imperial dynasty of China, ruling from 1368 to 1644 following the collapse of the Mongol-led Yuan dynasty. The Ming dynasty was the last orthodox dynasty of China ruled by the Han peop ...
Jack and Joe's biggest hit in years" and selling "millions of copies"
[Ro, p. 46] and a staggering 92% of its print run.
Crestwood increased the print run by the third issue to triple the initial numbers, as well as upgraded the title from bimonthly to monthly through issues #13–72 (Sept. 1949 – Aug. 1954).
[ Howell, Richard, "Introduction" to Real Love – The Best of the Simon and Kirby Romance Comics" 1940s–1950s (Eclipse Books, 1988).][ Miller, J. J., Thompson, Maggie, Bickford, Peter & Frankenhoff, Brent, ''The Comic Buyer's Guide Standard Catalog of Comic Books'', 4th Edition (KP Books, 2005) – "Young Romance", pp. 1599–1601]
Within a year and a half, Simon & Kirby were launching companion titles for Crestwood to capitalize on the success of this new genre. The first issue of ''
Young Love'' (Feb. 1949) also sold well with "indistinguishable"
content from its parent-title.
Further spin-off titles ''Young Brides'' (married couples' stories) and ''In Love'' ("book-length" stories) also followed from Crestwood/Prize, and were produced by the Simon & Kirby stable of artists and writers.
''Black Magic''
The long-running horror/suspense title ''
Black Magic
Black magic, also known as dark magic, has traditionally referred to the use of supernatural powers or magic for evil and selfish purposes, specifically the seven magical arts prohibited by canon law, as expounded by Johannes Hartlieb in 1 ...
'' debuted in 1950. According to Jack Kirby, the idea for
Spider-Man originated with him and Simon, who developed a character called The Silver Spider for ''Black Magic'', who was subsequently not used. Ironically, eventual Spider-Man co-creator
Steve Ditko
Stephen John Ditko Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular act ...
drew a six-page story in ''Black Magic'' vol. 4, #3 (Dec. 1953).
Controversy
In 1954, a Crestwood/Prize salesman urged Kirby and Simon to launch their own comics company,
Mainline Publications,
while the duo continued to produce work for Crestwood under contract.
When the duo rearranged and republished artwork from an old Crestwood story in the Mainline title ''In Love'', Crestwood refused to pay Simon and Kirby. After reviewing Crestwood's finances, Simon & Kirby's attorney stated that the company owed them $130,000 over the past seven years. Crestwood paid them $10,000 in addition to their recent delayed payments.
Decline
Crestwood gave up publishing comics in 1963, selling off its remaining
romance comics
Romance comics is a comics genre depicting strong and close romantic love and its attendant complications such as jealousy, marriage, divorce, betrayal, and heartache. The term is generally associated with an American comic books genre published ...
to publisher
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with their f ...
.
[Don Markstein's Toonopedia]
"Romance Comics".
Accessed May 27, 2008. It continued to publish humor magazines, such as ''
Sick'', up until 1968 (when ''Sick'' was acquired by Hewfred Publications).
Comic-book characters
*Airmale
*American Eagle
*
Atomic Man
Atomic-Man is an American fictional superhero created by Charles Voight who appeared in '' Headline Comics'' from issue #16 (Nov/Dec 1945) to #21 (Sept/Oct 1946) which were published by Prize Comics. He is often credited for being the first atomi ...
*
Black Owl
*Blue Streak
*Bulldog Denny
*Captain Gallant
*Dr. Dekkar, Master of Monsters
*Dr. Frost
*The Futureman & Jupiter
*
Green Lama
The Green Lama is a fictional pulp magazine hero of the 1940s, created by American author Kendell Foster Crossen. He is commonly portrayed as a powerful Buddhist Lama, dressing in green robes with a red scarf and using his powerful skill set to ...
(also published in
pulp magazines and by
Spark Publications)
*Junior Rangers
*Master Magician
*Power Nelson
*Ted O'Neil
*
Yank & Doodle
Titles published
References
Notes
Sources
*
*
External links
Crestwood/Prize characters at International Superheroes
{{GoldenAge
Defunct comics and manga publishing companies
Defunct companies based in New York City
American companies established in 1940
American companies disestablished in 1968
Publishing companies established in 1940
Publishing companies disestablished in 1968
1940 establishments in New York (state)
1968 disestablishments in New York (state)
Publishing companies based in New York City